Editorial Board   Guest Author

Mr. Johari

Apurv Johari

General Manager, INNCOM by Honeywell

Apurv Johari is the General Manager of INNCOM for Honeywell Building Technologies. INNCOM® energy management solutions range from low-cost, standalone products to advanced, centrally controlled systems that can include lighting and drape controls as well as situation alerts and property data collecting and reporting. Energy is the lodging industry's second-greatest operating cost, with the biggest energy hogs being heating, cooling and lighting. INNCOM can also help your property achieve LEED certification.

Mr. Johari is responsible for the day-to-day operations and delivery of results for INNCOM, a global leader in connected hospitality solutions, including revenue, sales and marketing. He sets and executes the long-term strategy for the business as well as works to ensure customer satisfaction in a performance-driven organization.

Mr. Johari is a LEED certified Green Associate from the U.S. Green Building Council and Level D. Certified Professional from the International Project Management Association. He is also certified in International Trade Finance.

Mr. Johari graduated first class with distinction from Gujarat University in India with a bachelor's degree in mechanical engineering. He also earned a MBA from University of Wisconsin-Madison, where he was in the top five percent of his class.

Honeywell Building Technologies (HBT) is a global business with more than 23,000 employees. HBT creates products, software and technologies found in more than 10 million buildings worldwide. Commercial building owners and occupants use our technologies to ensure their facilities are safe, energy efficient, sustainable and productive.

Please visit http://www.inncom.com for more information.

Mr. Johari can be contacted at +1 860-739-4468 or megan.mcgovern@honeywell.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.