Editorial Board   Guest Author

Mr. Baldassari

Robert Baldassari

General Manager, The Lodge at Woodloch

Robert Baldassari is a tenured hospitality professional with over 28 years in the service industry. While Mr. Baldassari's extended family was in hospitality (one might say it runs in the blood), he naturally was drawn to the excitement of something new each day. Mr. Baldassari began his career on the high seas. As a cruise employee, he was able to explore the world and learn the ins and outs of providing exceptional service.  As his career expanded, so did his expertise in sales, marketing and hotel management, at both large brand and independent properties. Mr. Baldassari is known by his team to be a big presence (standing at over 6'6") with an even bigger heart. He genuinely cares about each of his team members and values his personal relationships.

One of Mr. Baldassari's passions is to mentor young upcoming hospitality students. He has been a guest speaker and presenter at The Cornell University School of Hotel Administration and the Hotel, Restaurant, and Tourism School at East Stroudsburg University.  He has also mentored students while President of The Hospitality Sales and Marketing Association International Northeast PA Chapter. Mr. Baldassari joined the team at The Lodge at Woodloch as General Manager in 2013 after spending time at Skytop Lodge among other major resorts in northeast Pennsylvania. 

When not leading the team and enjoying guests, Mr. Baldassari loves taking a good road trip. Mr. Baldassari and his wife Vicki both claim their biggest accomplishments to be their set of twins. While it was a feat chasing them during their toddler years, they are thoroughly enjoying watching them sprout their own careers. Robert Jr. has found his way to Nashville, TN in the country music production business, and their daughter, Tori, followed her passion in teaching at a school for autistic children in the New Jersey.


Please visit http://www.thelodgeatwoodloch.com for more information.

Mr. Baldassari can be contacted at +1 800-966-3562 or rbaldassari@thelodgeatwoodloch.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.