Editorial Board   Guest Author

Mr. Baldassari

Robert Baldassari

General Manager, The Lodge at Woodloch

Robert Baldassari is a tenured hospitality professional with over 28 years in the service industry. While Mr. Baldassari's extended family was in hospitality (one might say it runs in the blood), he naturally was drawn to the excitement of something new each day.

Mr. Baldassari began his career on the high seas. As a cruise employee, he was able to explore the world and learn the ins and outs of providing exceptional service.  As his career expanded, so did his expertise in sales, marketing and hotel management, at both large brand and independent properties. Mr. Baldassari is known by his team to be a big presence (standing at over 6'6") with an even bigger heart. He genuinely cares about each of his team members and values his personal relationships.

One of Mr. Baldassari's passions is to mentor young upcoming hospitality students. He has been a guest speaker and presenter at The Cornell University School of Hotel Administration and the Hotel, Restaurant, and Tourism School at East Stroudsburg University.  He has also mentored students while President of The Hospitality Sales and Marketing Association International Northeast PA Chapter.

Mr. Baldassari joined the team at The Lodge at Woodloch as General Manager in 2013 after spending time at Skytop Lodge among other major resorts in northeast Pennsylvania.

Please visit http://www.thelodgeatwoodloch.com for more information.

Mr. Baldassari can be contacted at +1 800-966-3562 or rbaldassari@thelodgeatwoodloch.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.