Editorial Board   Guest Author

Ms. Butler

Kim Butler

Director of Marketing, Margaritaville Hollywood Beach Resort

Kim Butler has built a successful marketing career, with a focus on consumer-facing interactions and creating innovative work environments that connect the dots to success.   She began her career in broadcasting, garnering additional experience in production and sales, earning honors as an award-winning copywriter.  Transferring skills from broadcasting to public relations, Ms. Butler successfully managed PR, media relations and marketing communications duties at three Atlantic City casino resorts.

Eager to contribute to Atlantic City's post-casino success, Ms. Butler pursued an opportunity to market The Cordish Company's brand new, ground-up development of an urban-lifestyle outlet shopping center. Due to her hard work and dedication, Ms. Butler was quickly promoted to General Manager of the 750,000 square-foot complex. The success of the Atlantic City Outlets and The Walk (now Tanger Outlets) was unprecedented and Ms. Butler received honors as Businesswoman of the Year. After nearly a decade, she joined the Casino Reinvestment Development Authority as Marketing Director. She then relocated to South Florida in 2014 to provide her expertise as VP of Marketing Communications to the Greater Fort Lauderdale Conventions and Visitors Bureau. 

Ms. Butler then began as a marketing consultant for Margaritaville Hollywood Beach Resort before permanently joining the team in fall of 2018 as Director of Marketing. As Director of Marketing at Margaritaville Hollywood Beach Resort, Ms. Butler oversees a small, smart team who manage branding, marketing, public relations, content creation, digital initiatives and social media for the AAA Four Diamond-rated, 349-room destination resort and entertainment complex.

Ms. Butler holds a Bachelor of Science degree from Ithaca College and resides in Fort Lauderdale with her husband and chocolate Labrador, Bandit.


Please visit http://www.margaritavillehollywoodbeachresort.com for more information.

Ms. Butler can be contacted at 954-874-4444 or info@margaritavillehollywoodbeachresort.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.