Editorial Board   Guest Author

Ms. Butler

Kim Butler

Director of Marketing, Margaritaville Hollywood Beach Resort

Kim Butler has built a successful marketing career, with a focus on consumer-facing interactions and creating innovative work environments that connect the dots to success.   She began her career in broadcasting, garnering additional experience in production and sales, earning honors as an award-winning copywriter.  Transferring skills from broadcasting to public relations, Ms. Butler successfully managed PR, media relations and marketing communications duties at three Atlantic City casino resorts.

Eager to contribute to Atlantic City's post-casino success, Ms. Butler pursued an opportunity to market The Cordish Company's brand new, ground-up development of an urban-lifestyle outlet shopping center. Due to her hard work and dedication, Ms. Butler was quickly promoted to General Manager of the 750,000 square-foot complex. The success of the Atlantic City Outlets and The Walk (now Tanger Outlets) was unprecedented and Ms. Butler received honors as Businesswoman of the Year. After nearly a decade, she joined the Casino Reinvestment Development Authority as Marketing Director. She then relocated to South Florida in 2014 to provide her expertise as VP of Marketing Communications to the Greater Fort Lauderdale Conventions and Visitors Bureau. 

Ms. Butler then began as a marketing consultant for Margaritaville Hollywood Beach Resort before permanently joining the team in fall of 2018 as Director of Marketing. As Director of Marketing at Margaritaville Hollywood Beach Resort, Ms. Butler oversees a small, smart team who manage branding, marketing, public relations, content creation, digital initiatives and social media for the AAA Four Diamond-rated, 349-room destination resort and entertainment complex.

Ms. Butler holds a Bachelor of Science degree from Ithaca College and resides in Fort Lauderdale with her husband and chocolate Labrador, Bandit.


Please visit http://www.margaritavillehollywoodbeachresort.com for more information.

Ms. Butler can be contacted at +1 954-874-4444 or info@margaritavillehollywoodbeachresort.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.