Editorial Board Guest Author
Director of Marketing, Margaritaville Hollywood Beach Resort
Kim Butler has built a successful marketing career, with a focus on consumer-facing interactions and creating innovative work environments that connect the dots to success. She began her career in broadcasting, garnering additional experience in production and sales, earning honors as an award-winning copywriter. Transferring skills from broadcasting to public relations, Ms. Butler successfully managed PR, media relations and marketing communications duties at three Atlantic City casino resorts.
Eager to contribute to Atlantic City's post-casino success, Ms. Butler pursued an opportunity to market The Cordish Company's brand new, ground-up development of an urban-lifestyle outlet shopping center. Due to her hard work and dedication, Ms. Butler was quickly promoted to General Manager of the 750,000 square-foot complex. The success of the Atlantic City Outlets and The Walk (now Tanger Outlets) was unprecedented and Ms. Butler received honors as Businesswoman of the Year. After nearly a decade, she joined the Casino Reinvestment Development Authority as Marketing Director. She then relocated to South Florida in 2014 to provide her expertise as VP of Marketing Communications to the Greater Fort Lauderdale Conventions and Visitors Bureau.
Ms. Butler then began as a marketing consultant for Margaritaville Hollywood Beach Resort before permanently joining the team in fall of 2018 as Director of Marketing. As Director of Marketing at Margaritaville Hollywood Beach Resort, Ms. Butler oversees a small, smart team who manage branding, marketing, public relations, content creation, digital initiatives and social media for the AAA Four Diamond-rated, 349-room destination resort and entertainment complex.
Ms. Butler holds a Bachelor of Science degree from Ithaca College and resides in Fort Lauderdale with her husband and chocolate Labrador, Bandit.
Please visit http://www.margaritavillehollywoodbeachresort.com for more information.
Ms. Butler can be contacted at +1 954-874-4444 or firstname.lastname@example.org