Editorial Board   Guest Author

Ms. Butler

Kim Butler

Director of Marketing, Margaritaville Hollywood Beach Resort

Kim Butler has built a successful marketing career, with a focus on consumer-facing interactions and creating innovative work environments that connect the dots to success.

Ms. Butler began her career in broadcasting, garnering additional experience in production and sales, earning honors as an award-winning copywriter. Transferring skills from broadcasting to public relations, Ms. Butler successfully managed PR, media relations and marketing communications duties at three Atlantic City casino resorts.

Eager to contribute to Atlantic City's post-casino success, Ms. Butler pursued an opportunity to market The Cordish Company's brand new, ground-up development of an urban-lifestyle outlet shopping center. Due to her hard work and dedication, Ms. Butler was quickly promoted to General Manager of the 750,000 square-foot complex.

The success of the Atlantic City Outlets and The Walk (now Tanger Outlets) was unprecedented and Ms. Butler received honors as Businesswoman of the Year.

After nearly a decade, Ms. Butler joined the Casino Reinvestment Development Authority as Marketing Director. She then relocated to South Florida in 2014 to provide her expertise as VP of Marketing Communications to the Greater Fort Lauderdale Conventions and Visitors Bureau.

Ms. Butler then began as a marketing consultant for Margaritaville Hollywood Beach Resort before permanently joining the team in fall of 2018 as Director of Marketing.

As Director of Marketing at Margaritaville Hollywood Beach Resort, Ms. Butler oversees a small, smart team who manage branding, marketing, public relations, content creation, digital initiatives and social media for the AAA Four Diamond-rated, 349-room destination resort and entertainment complex.

Ms. Butler holds a Bachelor of Science degree from Ithaca College and resides in Fort Lauderdale with her husband and chocolate Labrador, Bandit.

Please visit http://www.margaritavillehollywoodbeachresort.com for more information.

Ms. Butler can be contacted at +1 954-874-4444 or info@margaritavillehollywoodbeachresort.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.