Editorial Board   Guest Author

Ms. Trujillo

Marcela Trujillo

Senior Revenue Consultant, Total Customized Revenue Management

Marcela Trujillo, a Senior Revenue Consultant at Total Customized Revenue Management, has over fifteen years of hospitality experience under her belt, driving profitability through strategic and creative revenue and total asset management. An innovative and experienced professional who strives to move the needle of traditional revenue management, Ms. Trujillo has proven prowess in maximizing profitability. During her career, she has led a wide variety of hospitality divisions, including operations, finance, sales, marketing and development. Ms. Trujillo is a passionate hotelier who brings dynamic ideas and invaluable insight to Total Customized Revenue Management on behalf of her clients.

Ms. Trujillo has served in leadership roles for several major independent boutique hotel companies including Kimpton Hotel Group, Ace Hotel Group and Menin Hospitality, mastering and implementing new and emerging technologies, overseeing revenue strategies for a wide variety of properties and delivering measurable results and successes.

Prior to joining Total Customized Revenue Management, Ms. Trujillo most recently served as Vice President of Revenue Management at Menin Hospitality, where she increased asset profitability through all revenue streams, developed dynamic pricing strategies and successfully transitioned the management of two properties within six months, including due diligence analysis, building of all systems, and providing the pre-opening and transitional budgets.

With expertise in strategic planning, trend analysis, total asset management, pre-opening and transition management, central reservations development, and innovating revenue analytics, Ms. Trujillo provides invaluable expertise to Total Customized Revenue Management as the company provides leading revenue management and hospitality consulting services to a variety of hotels and resorts through a customized, integrated approach.

Ms. Trujillo earned her Bachelor of Science in Business Administration at Cornell University of Hotel Administration, and lives in Aventura, Florida.


Please visit http://www.tcrmservices.com for more information.

Ms. Trujillo can be contacted at +1 623-536-7066 or marcela@tcrmservices.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.