Editorial Board   Guest Author

Ms. Trujillo

Marcela Trujillo

Senior Revenue Consultant, Total Customized Revenue Management

Marcela Trujillo, a Senior Revenue Consultant at Total Customized Revenue Management, has over fifteen years of hospitality experience under her belt, driving profitability through strategic and creative revenue and total asset management.

An innovative and experienced professional who strives to move the needle of traditional revenue management, Ms. Trujillo has proven prowess in maximizing profitability. During her career, she has led a wide variety of hospitality divisions, including operations, finance, sales, marketing and development. Ms. Trujillo is a passionate hotelier who brings dynamic ideas and invaluable insight to Total Customized Revenue Management on behalf of her clients.

Ms. Trujillo has served in leadership roles for several major independent boutique hotel companies including Kimpton Hotel Group, Ace Hotel Group and Menin Hospitality, mastering and implementing new and emerging technologies, overseeing revenue strategies for a wide variety of properties and delivering measurable results and successes.

Prior to joining Total Customized Revenue Management, Ms. Trujillo most recently served as Vice President of Revenue Management at Menin Hospitality, where she increased asset profitability through all revenue streams, developed dynamic pricing strategies and successfully transitioned the management of two properties within six months, including due diligence analysis, building of all systems, and providing the pre-opening and transitional budgets.

With expertise in strategic planning, trend analysis, total asset management, pre-opening and transition management, central reservations development, and innovating revenue analytics, Ms. Trujillo provides invaluable expertise to Total Customized Revenue Management as the company provides leading revenue management and hospitality consulting services to a variety of hotels and resorts through a customized, integrated approach.

Ms. Trujillo earned her Bachelor of Science in Business Administration at Cornell University of Hotel Administration, and lives in Aventura, Florida.

Please visit http://www.tcrmservices.com for more information.

Ms. Trujillo can be contacted at +1 623-536-7066 or marcela@tcrmservices.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.