Editorial Board   Guest Author

Ms. Levitt

Rachel Levitt

Vice President, HVS Executive Search

Rachel Levitt is Vice President at HVS Executive Search based in San Diego. She brings a holistic approach to working with a diverse range of hospitality clients at both the mid-management and executive levels across all functional areas within organizations. Her career experience includes leading Talent Acquisition and Recruiting for Danny Meyer's Union Square Hospitality Group in New York, where she teamed up with operations leaders to create a strategy for building a sustainable pipeline of new talent. 

She has also held strategic partnerships and project management roles in the technology, finance and environmental fields. She partners with organizations ranging from entrepreneurial startups to those in the Fortune 500. Ms. Levitt's background combined with her passion for helping others find their best career paths naturally lends itself to the field of executive recruitment.

Ms. Levitt graduated magna cum laude with a Bachelor of Arts from the University of Michigan and earned an MBA from Columbia Business School in Leadership and Management Strategy. She is a founding member of the school's Innovation and Creativity in Business Society and remains active in the Real Estate and Hospitality Alumni groups.

Ms. Levitt is also dedicated to helping students navigate their careers and volunteers as a career coach and mentor through both the universities she has attended. "Nothing is more exciting and rewarding for me than helping others discover the next step in their career journeys. Whether it is a graduating college student, an experienced executive, or a close friend, I love helping people see the future, and their own potential, in a new light."

Please visit http://www.hvs.com for more information.

Ms. Levitt can be contacted at +1 516-248-8828 or rlevitt@hvs.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.