Editorial Board   Guest Author

Ms. Levitt

Rachel Levitt

Vice President, HVS Executive Search

Rachel Levitt is Vice President at HVS Executive Search based in San Diego. She brings a holistic approach to working with a diverse range of hospitality clients at both the mid-management and executive levels across all functional areas within organizations. Her career experience includes leading Talent Acquisition and Recruiting for Danny Meyer's Union Square Hospitality Group in New York, where she teamed up with operations leaders to create a strategy for building a sustainable pipeline of new talent. 

She has also held strategic partnerships and project management roles in the technology, finance and environmental fields. She partners with organizations ranging from entrepreneurial startups to those in the Fortune 500. Ms. Levitt's background combined with her passion for helping others find their best career paths naturally lends itself to the field of executive recruitment.

Ms. Levitt graduated magna cum laude with a Bachelor of Arts from the University of Michigan and earned an MBA from Columbia Business School in Leadership and Management Strategy. She is a founding member of the school's Innovation and Creativity in Business Society and remains active in the Real Estate and Hospitality Alumni groups.

Ms. Levitt is also dedicated to helping students navigate their careers and volunteers as a career coach and mentor through both the universities she has attended. "Nothing is more exciting and rewarding for me than helping others discover the next step in their career journeys. Whether it is a graduating college student, an experienced executive, or a close friend, I love helping people see the future, and their own potential, in a new light."

Please visit http://www.hvs.com for more information.

Ms. Levitt can be contacted at +1 516-248-8828 or rlevitt@hvs.com

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.