Editorial Board   Guest Author

Ms. Fleming

Alisha Fleming

Senior Account Manager, Gallagher Bassett

Alisha Fleming is a Senior Account Manager at Gallagher Bassett. She serves as a single point of contact for client-focused service model, with a specialty in hospitality claims. Ms. Fleming possesses a significant understanding of the hospitality space and the application of all coverage lines to her clients' claims exposure.

In her role as an Account Manager, Ms. Fleming compiles and presents sophisticated data to demonstrate where dollars are being spent, and makes suggestions for improvement to her hospitality programs. She leverages cutting edge technology to support client data needs as well as coordinates proactive claim reviews and discussions to move claims to conclusion. She communicates changes to clients and Gallagher's claim team to support shared objectives. She collaborates and provides custom reporting for client needs.

Prior to her current role, Ms. Fleming was a Claims Manager in one of Gallagher Bassett's National Liability units. In this role, she managed a staff of Resolution Managers, coordinated client meetings and presented on pertinent issues regarding claims handling. She ensured quality claims handling through regular review and auditing of claim files, electronic data compliance, and quality assurance measures.

Ms. Fleming has worked in the claims industry for 19 years with most of her time spent handling hospitality clients to include those with restaurant, hotel and retail claims exposure. She has her BS in Human Environmental Science from Oklahoma State University.

Please visit http://www.gallagherbassett.com for more information.

Ms. Fleming can be contacted at +1 866-352-0279 or alisha_fleming@gallagherbassett.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.