Editorial Board   Guest Author

Ms. Mestre

Diana Mestre

Founder, Mestre & Mestre Spa & Wellness Consulting

Diana F. Mestre is a respected leader and visionary in the wellness industry. Ms. Mestre offers more than 35 years of experience in the development of Spa and Wellness projects, integrating wellness design, and spa programs through her company Mestre & Mestre Spa & Wellness Consulting.

Ms. Mestre's portfolio of wellness healing spaces includes 60 world class Spas with prestigious hospitality companies such as: Auberge, Velas Resorts, Palace Resorts, Le Blanc, Ritz Carlton, 1 Hotels Los Cabos, Chable La Paz, Hyatt Ziva-Zilara, J.W. Marriott & Westin Monterrey and Hard Rock. Several of her Spa projects have been recognized by Virtuoso, Forbes, Five Diamond, World Luxury Spas and Conde Nast Johannessen and received the World Spa & Wellness Award "Resort Spa of the Year North & South America 2019 for Grand Velas Riviera Maya".

Ms. Mestre is a member of the consulting initiative task force for GWI, she graduated from CSU with a SCL Bachelors in Pre-Med Biology and a MS in Physiology of Exercise. She also earned a diploma in Quality and Global Competitiveness from UCSD.

Ms. Mestre has been a guest speaker in numerous conferences for the Mexican Ministry of Tourism and one of the main speakers at the GWS in Mexico and Aspen Colorado, for the Innovation through Indigenous Inspiration & The Pre-Hispanic Temazcal. She has also taught several Spa Management courses organized by the University of Monterrey.

Ms. Mestre's vision is to create and design genuine signature experiences with a sense of place, rooted in cultural themes while implementing world standards of excellence for the Spa Industry in Mexico & Latin America.

Please visit http://www.mestre-spa-mestre.com for more information.

Ms. Mestre can be contacted at +52 155-179-82567 or info@mestre-spa-mestre.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.