Editorial Board   Guest Author

Mr. Allison

David Allison

Founder, The Valuegraphics Database

Human Behavior Expert and Values Thinking Pioneer David Allison is a bestselling author, an international speaker, and an advisor in a wide variety of industry sectors and disciplines. His research helps organizations all over the world engage and influence their target audiences as much as 8X more powerfully than possible before.

He is the Founder of The Valuegraphics Database, the first global record of what we all care about, created from a half-million surveys in 152 languages and 180 countries. Valuegraphics measures what everyone on earth values, wants, needs and expects, and can determine exactly what buttons to push to trigger specific behaviors from any group of people, anywhere on earth.

As the Pioneer of Values Thinking, a decision-making process centered on the shared values of an audience, he is a tireless advocate for disrupting demographic profiling. The Valuegraphics Database proves conclusively that demographic stereotypes have no place in any organization, especially during this increasingly divisive moment in history.

His most recent book, We Are All the Same Age Now, was a #1 best-seller within 24 hours of its release, and INC Magazine named it one of the top ten Leadership Books of the year. Kirkus Reviews called it "a genuinely original contribution to marketing literature." Douglas Coupland says "Mr. Allison can see the patterns in the noise and tell us what the real signal is." Dorian Carroll, the VP of Mobile Shopping for Amazon says "Mr. Allison knows how to understand, reach and motivate target audiences more effectively and efficiently." Inc Magazine named his book one of the top ten Leadership Books of the year.  

Please visit http://www.valuegraphics.com for more information.

Mr. Allison can be contacted at +1 604-786-0152 or david@valuegraphics.com

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.