Editorial Board   Guest Author

Mr. Clark

Jeff Clark

Manager, Sustainability & Nutrition, Member Engagement, National Restaurant Association

Jeff Clark manages the sustainability and nutrition restaurant education and engagement programs at the National Restaurant Association. He is a passionate advocate for helping the restaurant industry shift towards more environmentally friendly behaviors through minimizing energy and water use, sourcing food with the environment in mind, and minimizing food waste.

Mr. Clark has performed energy and water audits in restaurants and is actively working to reduce food waste both as part of the Association efforts and via the Food Waste Reduction Alliance. He is also relaunching and revitalizing the Association's Kids LiveWell voluntary initiative, where participating restaurants provide healthier-for-you kids meals with reduced calories, fat, and sugar.

Mr. Clark speaks regularly to the public and restaurateur audiences about environmental issues, helped create more than 80 online educational videos, and crafts sustainability reports like The State of Restaurant Sustainability, 2018 Edition and the Fats, Oils, Greases Toolkit.

When he is not working, Mr. Clark is experimenting with food waste recycling in his Bethesda, MD backyard via regular composting and vermicomposting. He uses this compost in a family garden with his wife and two young children. He is also an avid photographer, foodie, and traveler.

Like many individuals, Mr. Clark's first job was in the restaurant industry. He scooped ice cream for three years while in high school (favorite flavor: chocolate peanut butter). Mr. Clark worked at seven different restaurants as a server and bartender, while earning two degrees: a Bachelor of Science in physics from the University of California, Santa Cruz and a Master of Public Policy from Duke University.

Please visit http://www.restaurant.org for more information.

Mr. Clark can be contacted at +1 202-973-5389 or jclark@restaurant.org

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.