Editorial Board   

Mr. Hart

Jeff Hart

General Manager, Los Angeles Airport Marriott

Jeff Hart is General Manager of the Los Angeles Airport Marriott.

Through over 33 years in the hotel industry, 30 of which have been served with Marriott International, Mr. Hart has forged a highly recognized career through opening, repositioning and transforming strategically important hotel assets for several Marriott properties. His hotel management experience has taken him throughout the United States, where he has served in leadership roles for more than 10 prominent Marriott hotels.

Mr. Hart earned a degree in Hotel and Restaurant Management from Purdue University, and began his hospitality career in food and beverage programs with Restaurant and Catering Management roles at the Cleveland Marriott, Southbend Marriott, and Lexington Griffin Gate Marriott Resort.

After working as Director of Catering Sales at the Miami Airport Marriott, Mr. Hart transitioned to the West Coast, where he served as Director of Catering Sales and Director of Restaurant Operations at the Los Angeles Airport Marriott. He then took his expertise to Schaumburg Marriott in Illinois as Food & Beverage Director, before returning to Southern California as Director of Operations for both Manhattan Beach Marriott and Marina Del Rey Marriott.

On the West Coast, Mr. Hart lent strategic insight, leadership and hotel management experience as the General Manager for the Manhattan Beach Marriott, Seattle Airport Marriott, Redmond Marriott Town Center where he led the hotel's opening, and Old Town Pasadena Courtyard Marriott, before returning to the iconic Los Angeles Airport Marriott (LAX Marriott).

Currently General Manager at the LAX Marriott, Mr. Hart leads a seamless operation of the property's 1,004 guest rooms and 55,000 square feet of event space. Most recently, he guided the significant Southern California hotel through an entire property transformation, which re-imagined the LAX Marriott, and re-introduced the hotel as a sleek cosmopolitan center of innovation and exploration that is setting the stage of the next generation of travel.

Mr. Hart's passion for both service and quality has earned him recognition with awards such as Best in Class - Sales and Marketing Award as well as Sales Leadership Excellence Award from Marriott International. He is an active participant and leader in the Los Angeles community, and currently serves as an Executive Board Member for Gateway Los Angeles.

Please visit http://www.marriott.com/hotels/travel/laxap-los-angeles-airport-marriott/ for more information.

Mr. Hart can be contacted at +1 310-337-5339 or Jeff.Hart@marriott.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.