Editorial Board   Guest Author

Mr. Gonzalez

Eduardo Gonzalez

Executive Chef, Grupo Alta

Chef Eduardo Gonzalez leads culinary operations at Casa Palopó. As Executive Chef, he oversees menu development and food & beverage programming to enhance the overall gastronomic experience at Guatemala's first and only Relais & Chateaux property.

Chef Gonzalez is locally renowned for his role in the television program "Flavors of my Land," in which he and his co-host focused on ingredients native to Guatemala. He is currently the host of "A Menu for All," a daily cooking program that features simple recipes and techniques for the at-home cook.

The son of a farmer, Chef Gonzalez spent his childhood lending a hand at his father's fincas, where he developed a love for the land. He studied agronomy, intrigued by the process of crop production. Today, Chef Gonzalez's 23 years of experience include restaurant openings, internships at Michelin-star restaurants and culinary school instructor, always leading with his passion for locally grown ingredients and traditional recipes.

He brings this approach to Casa Palopó, where newly launched menus feature dishes such as Pepían, a spicy stew that's recognized as the national dish, as well as Trucha Asalmonada, a fresh local trout filet in orange sauce, roasted coriander seed and cilantro sauce served with sauteed spinach and sweet potato puree, among other dishes to satisfy every palate. The new menus also zero in on local herbs and ingredients like vanilla and cacao native to Guatemala.

Chef Gonzalez arrives at Casa Palopó on the heels of a highly anticipated property expansion. Last year, the hotel debuted six brand new rooms and suites inspired by local artisans. The new food and beverage menus and culinary programming will continue to elevate the guest experience at Casa Palopó, while raising curiosity toward Guatemala's emerging food culture.

Please visit http://www.casapalopo.com for more information.

Mr. Gonzalez can be contacted at +502 7762 2270 or egonzalez@grupoalta.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.