Editorial Board   Guest Author

Mr. Gonzalez

Eduardo Gonzalez

Executive Chef, Grupo Alta

Chef Eduardo Gonzalez leads culinary operations at Casa Palopó. As Executive Chef, he oversees menu development and food & beverage programming to enhance the overall gastronomic experience at Guatemala's first and only Relais & Chateaux property.

Chef Gonzalez is locally renowned for his role in the television program "Flavors of my Land," in which he and his co-host focused on ingredients native to Guatemala. He is currently the host of "A Menu for All," a daily cooking program that features simple recipes and techniques for the at-home cook.

The son of a farmer, Chef Gonzalez spent his childhood lending a hand at his father's fincas, where he developed a love for the land. He studied agronomy, intrigued by the process of crop production. Today, Chef Gonzalez's 23 years of experience include restaurant openings, internships at Michelin-star restaurants and culinary school instructor, always leading with his passion for locally grown ingredients and traditional recipes.

He brings this approach to Casa Palopó, where newly launched menus feature dishes such as Pepían, a spicy stew that's recognized as the national dish, as well as Trucha Asalmonada, a fresh local trout filet in orange sauce, roasted coriander seed and cilantro sauce served with sauteed spinach and sweet potato puree, among other dishes to satisfy every palate. The new menus also zero in on local herbs and ingredients like vanilla and cacao native to Guatemala.

Chef Gonzalez arrives at Casa Palopó on the heels of a highly anticipated property expansion. Last year, the hotel debuted six brand new rooms and suites inspired by local artisans. The new food and beverage menus and culinary programming will continue to elevate the guest experience at Casa Palopó, while raising curiosity toward Guatemala's emerging food culture.

Please visit http://www.casapalopo.com for more information.

Mr. Gonzalez can be contacted at +502 77622270 or egonzalez@grupoalta.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.