Editorial Board   Guest Author

Mr. Nielsen

Andrew Nielsen

General Manager, The Current Hotel, Autograph Collection

Andrew Nielsen brings more than 25 years of hospitality experience to Current Hotel, where he holds the role of General Manager. Originally from Napa Valley, California, he attended San Diego St. University. Growing up in an area famous for wine production, celebrity restaurateurs and world-class cuisine, Mr. Nielsen developed a passion for the industry and graduated with a degree in business.

Following graduation, Mr. Nielsen began his career as general manager and director of operations for multiple four-star restaurants in Napa Valley and San Francisco, including Mustards Grill, Tra Vigne, Betelnut and Fog City. His roots in the hospitality industry begin with his family's involvement in the wine business in Napa, where he achieved the Advanced Sommelier certification.

This certification involves passing a series of course-specific exams such as blind tasting tests and global wine knowledge assessments. Acquired through the Guild of the Court of Master Sommeliers, the Advanced Sommelier certification is just one level from Master Sommelier, the most prestigious and highest level of wine certification in the world.

In 2002, Mr. Nielsen moved to St. Petersburg, Florida to work for Loews Hotels at the historic Don Cesar Beach Resort, before moving to the Loews Philadelphia Hotel, where he served as the director of food & beverage for seven years. He returned to Florida in 2013 to be the general manager at The Club Treasure Island and Pasadena Golf and Country Club, where he worked for six years.

Following his stint at the country club, Mr. Nielsen was the general manager at the Kimpton Hotel Zamora on St. Pete Beach.

Please visit http://www.thecurrenthotel.com for more information.

Mr. Nielsen can be contacted at +1 813-281-2545 or andrew.nielsen@thecurrenthotel.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.