Editorial Board   Guest Author

Mr. Mizes

Ben Mizes

CEO, Clever Real Estate

Ben Mizes is the Co-Founder and CEO of Clever Real Estate, the free online service that connects you with a top-rated, full service real estate agent who can help you save thousands on commission. Clever was founded on the idea that home buying and selling is too expensive and fraught with hidden fees. By offering a discount solution that still provides all the services you come to expect from an agent, Mr. Mizes hopes to disrupt a stall industry.

Mr. Mizes' real estate journey to become the CEO of a thriving real estate tech start-up began in St. Louis, Missouri, his hometown. He invested in several multi-family properties right out of college with his business partner and Clever Real Estate's CSO, Luke Babich. Mr. Mizes became obsessed with real estate investing, and he's now an active real estate investor with 22 units in St. Louis, and a licensed Real Estate Agent in the State of Missouri.

Mr. Mizes realized the real estate industry was ripe for disruption when he saw the ridiculously high fees associated with Realtor commissions. These commissions are typically five to six percent of the home's value - which can seriously cut into profits. Of course, home sellers still need the expertise and knowledge that real estate agents provide. Mr. Mizes founded Clever Real Estate to solve this problem by offering discount solutions with the same quality of service.

Mr. Mizes is a graduate of Indiana University - Bloomington business school, and he's passionate about real estate, investing, and start-up. You can connect with Ben on LinkedIn and follow his real estate investing blog here.

Please visit https://www.listwithclever.com for more information.

Mr. Mizes can be contacted at +1 925-964-3909 or ben@movewithclever.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.