Editorial Board   Guest Author

Ms. Sedeno

Amy Sedeno

Director, Carolyn Izzo Integrated Communications (CIIC)

A pro in the hospitality and tourism industry with over six years of experience, Amy Sedeno is Director at Carolyn Izzo Integrated Communications (CIIC) which includes the Quintana Roo Tourism Board and Barbados Tourism Board (Latin America) accounts.

Ms. Sedeno's destination experience includes work with the Dominican Republic, Acapulco, Chile, and Guatemala. In addition to destinations, this self-proclaimed, "hotelista" has an extensive roster of properties under her belt, including Marriott International Inc., where she supported nine brands and more than 79 properties in Mexico and Latin America.

Ms. Sedeno has also worked with Grand Lucayan (Bahamas), Solmar Group (Los Cabos), Mexico Grand Hotels (Los Cabos), Hotel El Ganzo (Los Cabos), Cala Luna hotel (Costa Rica), Casa del Mar (Los Cabos), Hyatt Ziva and Hyatt Zilara (Mexico and Jamaica), Caribe Hilton, Hilton Puerto Vallarta Resort, Krystal Grand Hotel Group (Mexico), Aliz Hotel Times Square (New York) and Atlantic Hotel & Spa (Florida).

Ms. Sedeno has also spearheaded campaigns for high-profile Real Estate clients, including the launch of Rancho San Lucas, a real estate and resort development in Los Cabos and the first to feature Greg Norman-branded oceanfront Estates and Vivo Resorts, a development in Puerto Escondido, Oaxaca by two-timeOlympian, Cary Mullen.

Within the Food and Beverage sectors, Ms. Sedeno has executed campaigns for ProChile promoting Chilean wine and olive oil products in the U.S. as well as the launch campaign of Bordeaux-based winemakers Barton & Guestier in top target markets.

Ms. Sedeno is also an active contributor to luxury publications Caribbean Living and Swanky Retreats.

Please visit http://www.ciicnews.com for more information.

Ms. Sedeno can be contacted at +1 305-677-3904 x24 or asedeno@ciicnews.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.