Editorial Board   Guest Author

Ms. Sedeno

Amy Sedeno

Director, Carolyn Izzo Integrated Communications (CIIC)

A pro in the hospitality and tourism industry with over six years of experience, Amy Sedeno is Director at Carolyn Izzo Integrated Communications (CIIC) which includes the Quintana Roo Tourism Board and Barbados Tourism Board (Latin America) accounts.

Ms. Sedeno's destination experience includes work with the Dominican Republic, Acapulco, Chile, and Guatemala. In addition to destinations, this self-proclaimed, "hotelista" has an extensive roster of properties under her belt, including Marriott International Inc., where she supported nine brands and more than 79 properties in Mexico and Latin America.

Ms. Sedeno has also worked with Grand Lucayan (Bahamas), Solmar Group (Los Cabos), Mexico Grand Hotels (Los Cabos), Hotel El Ganzo (Los Cabos), Cala Luna hotel (Costa Rica), Casa del Mar (Los Cabos), Hyatt Ziva and Hyatt Zilara (Mexico and Jamaica), Caribe Hilton, Hilton Puerto Vallarta Resort, Krystal Grand Hotel Group (Mexico), Aliz Hotel Times Square (New York) and Atlantic Hotel & Spa (Florida).

Ms. Sedeno has also spearheaded campaigns for high-profile Real Estate clients, including the launch of Rancho San Lucas, a real estate and resort development in Los Cabos and the first to feature Greg Norman-branded oceanfront Estates and Vivo Resorts, a development in Puerto Escondido, Oaxaca by two-timeOlympian, Cary Mullen.

Within the Food and Beverage sectors, Ms. Sedeno has executed campaigns for ProChile promoting Chilean wine and olive oil products in the U.S. as well as the launch campaign of Bordeaux-based winemakers Barton & Guestier in top target markets.

Ms. Sedeno is also an active contributor to luxury publications Caribbean Living and Swanky Retreats.

Please visit http://www.ciicnews.com for more information.

Ms. Sedeno can be contacted at +1 305-677-3904 x24 or asedeno@ciicnews.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.