Editorial Board   Guest Author

Mr. Guidry

Lee Guidry

Executive Chef, Seagar's Prime Steaks & Seafood - Hilton

A graduate of Delgado Culinary Institute in New Orleans, Executive Chef Lee Guidry has spent more than 11 years in the culinary industry, honing his skills through various positions in Nashville, Chicago, and Crestview, Florida. His passion for cooking stems from his summers spent in the south of Sardinia, Italy where he learned classic and regional Italian preparations. He also worked with classically trained chefs from Germany, France, Spain and Japan absorbing the distinct philosophies of each region's cooking techniques. Drawing on his expertise in authentic Italian techniques and his extensive time exploring the flavors of the coast, Chef Guidry delivers a signature style and experience unique to Seagar's.

Before joining Seagar's Prime Steaks & Seafood, Chef Guidry dedicated two years to the Meli Cafe Group in Chicago, where he designed, executed and oversaw their first venture into dinner service. He also spent four years as the head chef at SushiSamba Rio in Chicago, where he was responsible for all aspects of the hot kitchen and worked side-by-side with Chef Shige-san, a certified Sushi Chef in the U.S. Before that, Chef Guidry worked as executive chef at Bound'ry in Nashville, where he designed seasonal menus featuring local products .

In addition to his culinary arts and chef training at Delgado Culinary Institute in New Orleans, Chef Guidry studied Psychology at the University of Southern Alabama in Mobile. He is also continuing his education through the ACF Florida program to obtain a certified executive chef title and is a certified foodservice manager in the state of Florida and the city of Chicago. He was voted "Top Ten Young Chefs" by Sarasota Magazine and nominated for "Best Chef Chicago" in 2012 by Best Chefs America.

Please visit http://www.hiltonsandestinbeach.com for more information.

Mr. Guidry can be contacted at +1 850-622-1500 or lguidry@hiltonsandestinbeach.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.