Editorial Board   Guest Author

Mr. Guidry

Lee Guidry

Executive Chef, Seagar's Prime Steaks & Seafood - Hilton

A graduate of Delgado Culinary Institute in New Orleans, Executive Chef Lee Guidry has spent more than 11 years in the culinary industry, honing his skills through various positions in Nashville, Chicago, and Crestview, Florida. His passion for cooking stems from his summers spent in the south of Sardinia, Italy where he learned classic and regional Italian preparations. He also worked with classically trained chefs from Germany, France, Spain and Japan absorbing the distinct philosophies of each region's cooking techniques. Drawing on his expertise in authentic Italian techniques and his extensive time exploring the flavors of the coast, Chef Guidry delivers a signature style and experience unique to Seagar's.

Before joining Seagar's Prime Steaks & Seafood, Chef Guidry dedicated two years to the Meli Cafe Group in Chicago, where he designed, executed and oversaw their first venture into dinner service. He also spent four years as the head chef at SushiSamba Rio in Chicago, where he was responsible for all aspects of the hot kitchen and worked side-by-side with Chef Shige-san, a certified Sushi Chef in the U.S. Before that, Chef Guidry worked as executive chef at Bound'ry in Nashville, where he designed seasonal menus featuring local products .

In addition to his culinary arts and chef training at Delgado Culinary Institute in New Orleans, Chef Guidry studied Psychology at the University of Southern Alabama in Mobile. He is also continuing his education through the ACF Florida program to obtain a certified executive chef title and is a certified foodservice manager in the state of Florida and the city of Chicago. He was voted "Top Ten Young Chefs" by Sarasota Magazine and nominated for "Best Chef Chicago" in 2012 by Best Chefs America.

Please visit http://www.hiltonsandestinbeach.com for more information.

Mr. Guidry can be contacted at +1 850-622-1500 or lguidry@hiltonsandestinbeach.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.