Editorial Board   Guest Author

Mr. Poulin

Daniel Poulin

Director, Spa & Fitness North & Central America, Accor

Daniel Poulin is the Director of Spa & Fitness, North & Central America for Accor. Leading the spa, fitness and recreation programs for the entire Accor portfolio in the region since 2014, Mr. Poulin is no stranger to hospitality with a career in the fitness and spa industry that spans over 30 years taking him from Canada to Asia and the Middle East.

Earlier in his career, Mr. Poulin operated the wellness department at a large community center in Vancouver but soon realized that many of the aging members of the community faced with various diseases could not easily and safely benefit from the programs already in place and tailored for younger healthier individuals. Working with various partners in the medical field along with the expertize of his team of fitness professionals, Mr. Poulin developed multiple rehabilitation programs from cardiac to osteoporosis to arthritis and cancer, many still in place today, almost 20 years later.

Often recognized as an innovator and "trends detangler" in the spa and fitness industry, Mr. Poulin's hands on experimental approach to trying practically anything once allows for real life skills that go beyond theories and concepts.

Mr. Poulin holds a Bachelor of Science degree in Kinesiology and a Master of Science degree in Nutrition. He was awarded a prestigious scholarship by the Medical Research Council of Canada to pursue his clinical research evaluating the impact of exercise and caloric restriction on the size and incidence of breast cancer that he then presented at the annual meeting of the American College of Sports Medicine (ACSM).

Please visit http://www.accor.com for more information.

Mr. Poulin can be contacted at +1 416-874-2596 or daniel.poulin@accor.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.