Editorial Board   

Ms. Christa

Laura K. Christa

Founding Member, Christa & Jackson

Laura K. Christa is a founding member of Christa & Jackson, a leading West Coast business litigation firm. The firm advises clients on a variety of complex business disputes, including contract, business tort, consumer fraud and intellectual property disputes, and has a substantial practice in class action defense in the state and federal courts. The firm regularly represents out-of-state and international clients in disputes based in the U.S. Ms. Christa is currently Chair of the Travel, Tourism and Hospitality Law Section of the International Bar Association and has spoken on electronic commerce, group and class actions, unfair competition and related matters as they affect the Travel, Tourism and Hospitality Industry worldwide. As Chair, Ms. Christa spearheaded efforts to create a working group of industry lawyers and their counterparts in over 100 trade associations and NGOs with the goal of increasing communication about global industry issues between lawyers and industry professionals. She is a summa cum laude graduate of Brandeis University and received her law degree in 1980 from the University of Pennsylvania.

Ms. Christa can be contacted at 310-282-8040 or laura.christa@christalaw.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.