Editorial Board   Guest Author

Mr. Meyers

Jared Meyers

Co-Owner Legacy Vacation Resorts, Legacy Vacation Resorts

Jared Meyers is a hospitality veteran with more than 20 years in the industry. The University of Florida graduate is passionate about delivering a quality product through his company, Legacy Vacation Resorts, to help friends and families enjoy unforgettable vacations together.

Legacy Vacation Resorts boasts eight properties across four states and provides both vacation ownership and resort accommodation options. One of Mr. Meyer's other passions? Utilizing the power of his business as a force for good. Searching for a way to use his resources and abilities for positive change, Mr. Meyers learned about Certified B Corporations, which are companies that voluntarily meet the highest levels of social and environmental performance with transparency and accountability. Inspired by his findings, he immediately set out on a journey to transform his company into a Certified B Corp and also create a movement to help other hospitality and travel businesses to do the same.

Within a year's time, Mr. Meyers implemented a variety of changes to the LVR business model to secure certification. LVR is now the only multi-state hospitality company and vacation ownership company that offsets the carbon footprint of guests, offers to donate 5% of guest's reservation to a charity of their choice, donates 1% of total revenue to environmental charities as part of its 1% for the Planet commitment, sponsors Conscious Capitalism, and meets Certified B Corporation standards.

Furthermore, they have introduced multiple efforts towards a more sustainable business model, including waste reduction and enhanced recycling efforts, sustainable lifestyle awareness campaigns, green-focused renovation projects and a living wage initiative for employees in all eight locations.

Always looking towards the bigger picture for his social and environmental impact goals, Mr. Meyers co-created the Florida for Good program. With its entrepreneurial spirit, Florida For Good is the connector between B Corps, Conscious Capitalism, 1% For The Planet, like minded organizations/networks, governments/chambers, academia, and the localized For Good ecosystems throughout the state.

FFG and the local chapters provide support for events, free online business directories of like-minded companies and resources such as the free impact assessment for other business to see how they measure up to B Corp standards.

Please visit http://www.legacyvacationresorts.com for more information.

Mr. Meyers can be contacted at +1 407-997-3135 or jared.meyers@legacyvacationresorts.com

Coming up in July 2020...

Hotel Spa: Back to Nature

As the Wellness Industry continues to expand, hotel spas are also diversifying, placing a greater emphasis on overall well-being. For some spas, this means providing clients with all-inclusive packages that include fitness classes, healthy dining, and offsite leisure activities, in addition to their core services. For example, spas near ski resorts are offering packages that include lift passes, pre-ski yoga sessions, after-ski dinners and spa treatments. Other spas are offering packages that include massages, saunas, mineral baths, hot springs, and recreational hiking and snowmobile activities. These kinds of spa offerings are also part of a "Back to Nature" movement that encourages guests to get out and experience the healing qualities of nature. One such therapy is the Japanese practice known as "forest bathing" which has become popular with spas that are near wooded areas. This practice relies on the ancient power of a forest for promoting a sense of health and well-being. Other spas are incorporating precious metals and stones into their health and beauty treatments - such as silver, gold, pearls and amber. Silver ion baths relax the body and mind, reduce fatigue, and restore energy balance. Gold keeps skin radiant and can even treat various skin diseases and infections, due to its antibacterial qualities. Amber is used to calm the nervous system and to relieve stress. Other natural products and therapies that are increasingly in demand include sound therapy, cryotherapy, infra-red saunas, and even CBD oil, which is being used in massages, facials and foot scrubs, providing a new form of stress relief. The July issue of the Hotel Business Review will document these trends and other new developments, and report on how some hotel spas are integrating them into their operations.