Editorial Board   Guest Author

Mr. Meyers

Jared Meyers

Co-Owner Legacy Vacation Resorts, Legacy Vacation Resorts

Jared Meyers is a hospitality veteran with more than 20 years in the industry. The University of Florida graduate is passionate about delivering a quality product through his company, Legacy Vacation Resorts, to help friends and families enjoy unforgettable vacations together.

Legacy Vacation Resorts boasts eight properties across four states and provides both vacation ownership and resort accommodation options. One of Mr. Meyer's other passions? Utilizing the power of his business as a force for good. Searching for a way to use his resources and abilities for positive change, Mr. Meyers learned about Certified B Corporations, which are companies that voluntarily meet the highest levels of social and environmental performance with transparency and accountability. Inspired by his findings, he immediately set out on a journey to transform his company into a Certified B Corp and also create a movement to help other hospitality and travel businesses to do the same.

Within a year's time, Mr. Meyers implemented a variety of changes to the LVR business model to secure certification. LVR is now the only multi-state hospitality company and vacation ownership company that offsets the carbon footprint of guests, offers to donate 5% of guest's reservation to a charity of their choice, donates 1% of total revenue to environmental charities as part of its 1% for the Planet commitment, sponsors Conscious Capitalism, and meets Certified B Corporation standards.

Furthermore, they have introduced multiple efforts towards a more sustainable business model, including waste reduction and enhanced recycling efforts, sustainable lifestyle awareness campaigns, green-focused renovation projects and a living wage initiative for employees in all eight locations.

Always looking towards the bigger picture for his social and environmental impact goals, Mr. Meyers co-created the Florida for Good program. With its entrepreneurial spirit, Florida For Good is the connector between B Corps, Conscious Capitalism, 1% For The Planet, like minded organizations/networks, governments/chambers, academia, and the localized For Good ecosystems throughout the state.

FFG and the local chapters provide support for events, free online business directories of like-minded companies and resources such as the free impact assessment for other business to see how they measure up to B Corp standards.

Please visit http://www.legacyvacationresorts.com for more information.

Mr. Meyers can be contacted at +1 407-997-3135 or jared.meyers@legacyvacationresorts.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.