Editorial Board   Guest Author

Ms. Buono

Cheryl Buono

Vice President of Media Activation, JL Media

Cheryl Buono is the vice president of media activation for JL Media, an award-winning integrated media and marketing company located in East Union, New Jersey offering more than 30 years of integrated media strategy.

In her current role, Ms. Buono works to accomplish clients' goals through strategic thinking, insights and analytics, along with years of experience honing her craft.

Prior to joining JL Media, Ms. Buono held a series of executive and managerial positions with Marketsmith Inc., TWO Nil, DRM Partners Inc., Integrated Media Solutions, OMD, ID Media and Ellentuck & Springer, all marketing and advertising agencies located in New York and/or New Jersey.

A media expert with a stellar record of achieving client goals by creating innovative media campaigns and brand strategies that maximize the client's return on investment (ROI), Ms. Buono brings 20 years of experience in performance-based media in multiple verticals. These vertical markets where she has excelled include hospitality, entertainment, medical, e-commerce, automotive, retail, tourism, insurance, education and finance.

Ms. Buono's specialties include lead generation and conversion driven campaigns, programmatic display, location-based targeting, digital video, audio, native, non-linear and linear television inclusive of national cable syndication, national network and local broadcast.

Ms. Buono brings extensive leadership and personnel management experience to her role, having led teams of marketing, advertising and media purchasing professionals throughout her career, in addition to several years of direct client account management experience prior to moving into her executive-level roles.

Ms. Buono earned her bachelor's degree in liberal studies from Rowan University in New Jersey

Please visit http://www.jlmedia.com for more information.

Ms. Buono can be contacted at +1 908-687-8700 or cbuono@jlmedia.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.