Editorial Board   Guest Author

Ms. Buono

Cheryl Buono

Vice President of Media Activation, JL Media

Cheryl Buono is the vice president of media activation for JL Media, an award-winning integrated media and marketing company located in East Union, New Jersey offering more than 30 years of integrated media strategy.

In her current role, Ms. Buono works to accomplish clients' goals through strategic thinking, insights and analytics, along with years of experience honing her craft.

Prior to joining JL Media, Ms. Buono held a series of executive and managerial positions with Marketsmith Inc., TWO Nil, DRM Partners Inc., Integrated Media Solutions, OMD, ID Media and Ellentuck & Springer, all marketing and advertising agencies located in New York and/or New Jersey.

A media expert with a stellar record of achieving client goals by creating innovative media campaigns and brand strategies that maximize the client's return on investment (ROI), Ms. Buono brings 20 years of experience in performance-based media in multiple verticals. These vertical markets where she has excelled include hospitality, entertainment, medical, e-commerce, automotive, retail, tourism, insurance, education and finance.

Ms. Buono's specialties include lead generation and conversion driven campaigns, programmatic display, location-based targeting, digital video, audio, native, non-linear and linear television inclusive of national cable syndication, national network and local broadcast.

Ms. Buono brings extensive leadership and personnel management experience to her role, having led teams of marketing, advertising and media purchasing professionals throughout her career, in addition to several years of direct client account management experience prior to moving into her executive-level roles.

Ms. Buono earned her bachelor's degree in liberal studies from Rowan University in New Jersey

Please visit http://www.jlmedia.com for more information.

Ms. Buono can be contacted at +1 908-687-8700 or cbuono@jlmedia.com

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.