Editorial Board   Guest Author

Ms. Buono

Cheryl Buono

Vice President of Media Activation, JL Media

Cheryl Buono is the vice president of media activation for JL Media, an award-winning integrated media and marketing company located in East Union, New Jersey offering more than 30 years of integrated media strategy.

In her current role, Ms. Buono works to accomplish clients' goals through strategic thinking, insights and analytics, along with years of experience honing her craft.

Prior to joining JL Media, Ms. Buono held a series of executive and managerial positions with Marketsmith Inc., TWO Nil, DRM Partners Inc., Integrated Media Solutions, OMD, ID Media and Ellentuck & Springer, all marketing and advertising agencies located in New York and/or New Jersey.

A media expert with a stellar record of achieving client goals by creating innovative media campaigns and brand strategies that maximize the client's return on investment (ROI), Ms. Buono brings 20 years of experience in performance-based media in multiple verticals. These vertical markets where she has excelled include hospitality, entertainment, medical, e-commerce, automotive, retail, tourism, insurance, education and finance.

Ms. Buono's specialties include lead generation and conversion driven campaigns, programmatic display, location-based targeting, digital video, audio, native, non-linear and linear television inclusive of national cable syndication, national network and local broadcast.

Ms. Buono brings extensive leadership and personnel management experience to her role, having led teams of marketing, advertising and media purchasing professionals throughout her career, in addition to several years of direct client account management experience prior to moving into her executive-level roles.

Ms. Buono earned her bachelor's degree in liberal studies from Rowan University in New Jersey

Please visit http://www.jlmedia.com for more information.

Ms. Buono can be contacted at +1 908-687-8700 or cbuono@jlmedia.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.