Editorial Board   Guest Author

Ms. Green

Ciara Green

Media & Public Relations Director, Pechanga Resort Casino

Ciara Green is the Media & Public Relations Director for Pechanga Resort Casino. With more than 14 years in marketing and public relations, her award-winning work spans corporate, client and agency media and public relations, as well as work in social media, community outreach and project development and management. She's promoted hospitality, gaming, motorsports, automotive, technology, restaurant, fitness and golf clients through her years in media and public relations.

Ms. Green's work has appeared in FOXNews, CNN Travel, USA Today, Woman's Day, Bravo, VH1, Today.com, Washington Post, Los Angeles Times, Inside Edition, Extra, Yahoo! News, Elite Daily and many more influential media. She has earned many Public Relations Society of America awards for her clients' campaigns, presents regional workshops on PR tactics and ethics, and mentors students looking to get into the field.

Although she writes every day for business, Ms. Green writes freelance stories for golf publications and volunteers on the communications board of the Southern California Golf Association. Her young kids took up golf at the age of five. Before entering public relations, she worked for nearly 10 years as a television news reporter covering primarily investigative and hard new stories in Oregon, Nevada and California. She earned an Emmy award working in Southern California television news.

Ms. Green began reading hard boiled and true crime genres of books and stories as a teenager, well before the influx of podcasts on the subject made it mainstream.

Please visit http://www.pechanga.com for more information.

Ms. Green can be contacted at +1 951-770-2776 or cgreen@pechanga.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.