Editorial Board   Guest Author

Ms. Green

Ciara Green

Media & Public Relations Director, Pechanga Resort Casino

Ciara Green is the Media & Public Relations Director for Pechanga Resort Casino. With more than 14 years in marketing and public relations, her award-winning work spans corporate, client and agency media and public relations, as well as work in social media, community outreach and project development and management. She's promoted hospitality, gaming, motorsports, automotive, technology, restaurant, fitness and golf clients through her years in media and public relations.

Ms. Green's work has appeared in FOXNews, CNN Travel, USA Today, Woman's Day, Bravo, VH1, Today.com, Washington Post, Los Angeles Times, Inside Edition, Extra, Yahoo! News, Elite Daily and many more influential media. She has earned many Public Relations Society of America awards for her clients' campaigns, presents regional workshops on PR tactics and ethics, and mentors students looking to get into the field.

Although she writes every day for business, Ms. Green writes freelance stories for golf publications and volunteers on the communications board of the Southern California Golf Association. Her young kids took up golf at the age of five. Before entering public relations, she worked for nearly 10 years as a television news reporter covering primarily investigative and hard new stories in Oregon, Nevada and California. She earned an Emmy award working in Southern California television news.

Ms. Green began reading hard boiled and true crime genres of books and stories as a teenager, well before the influx of podcasts on the subject made it mainstream.

Please visit http://www.pechanga.com for more information.

Ms. Green can be contacted at +1 951-770-2776 or cgreen@pechanga.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program. Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.