Editorial Board   Guest Author

Mr. Neal

Bob Neal

Principal, Cooper Carry

As a principal in Cooper Carry's Hospitality Studio, Bob Neal has directed the design of hospitality-related projects in the United States, Caribbean, Africa and the Middle East.

Mr. Neal is particularly focused on the design of upper upscale and luxury properties and specializes in conference and convention hotels, boutique properties and resorts. He has practiced architecture for 39 years, specializing in hotel design since joining Cooper Carry in 1988. His work has been recognized by the American Institute of Architects (AIA), the Urban Land Institute (ULI) and the National Register of Historic Places as well as various other national and local associations for design excellence and urban responsibility.

In additional to the development of Columbia Place in Washington, D.C., Mr. Neal is responsible for leading recent projects including the 1,175-key Washington, D.C. Marriott Marquis Hotel & Convention Center; the 600-key Hilton Cleveland Downtown in Cleveland, Ohio; the 217-key Kimpton Tryon Park Hotel in Charlotte, North Carolina; the 325-key Hotel at Avalon and Alpharetta Conference Center in Alpharetta, Georgia; the forthcoming 800-key Kansas City Loews Hotel designed for maximum connectivity to the new Kansas City Convention Center; and the historic renovation of the 88-year-old, art-deco style El Paso Plaza Hotel into a 131-room, upscale boutique travel destination in El Paso, Texas.

Mr. Neal received his Bachelor of Architecture from Virginia Polytechnic Institute and State University and worked as a designer at Harry Weese & Associations and Clark Tribble Harris and Li prior to joining Cooper Carry. He is licensed in 21 states, Puerto Rico, US Virgin Islands and is certified by the National Council of Architectural Registration.

Please visit http://www.coopercarry.com for more information.

Mr. Neal can be contacted at +1 404-240-9532 or bobneal@coopercarry.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.