Editorial Board   Guest Author

Mr. Toth

William Toth

General Manager, St. Somewhere Spa at Margaritaville Resort Orlando

William Toth is a passionate, driven and innovative spa and wellness industry leader with a talent for creating a comfortable and relaxing experience for guests. He brings over twenty years of experience to his current role as Director of St. Somewhere Spa at Margaritaville Resort Orlando.

Before joining the team at Margaritaville, Mr. Toth led the spa programs at prestigious organizations including Canyon Ranch, WTS International, Steiner Leisure, Westgate, Starwood, Lowes, and Marriott. He was also given the opportunity to start consulting on spas, working directly with designers on layouts and spa equipment. This role also added the additional responsibility of consulting on hiring, training, and following up to ensure the best performance possible.

Known for bringing out-of-the-box ideas, innovative techniques and practices to the spas, providing better service to guests and higher revenues led to winning the International Spa Association's Innovation Award in 2013.

In December 2018, Mr. Toth was hired as the General Manager of St. Somewhere Spa, an island inspired resort-style spa at Margaritaville Resort Orlando. St. The spa offers an array of services including massages, facials, manicures, pedicures, waxing, body treatments, chromatherapy steam room, redwood sauna and salon services.

One of the most unique treatments is "It's 5 O'clock Somewhere Massage" was created by Mr. Toth. Designed as a themed journey, it tells a story through the power of massage as trained therapists focus on performing body movements in coordination with the rhythms of music.

Margaritaville Resort Orlando spans over 300-acres and includes four main components: Margaritaville Hotel, Margaritaville Cottages, Sunset Walk shopping, dining and entertainment district and Island H2O Live! Water Park. Two styles of accommodations are available to visitors - the Margaritaville Hotel, which features upscale amenities and balconies in each of 184 guestrooms, or the Margaritaville Cottages, private residences that offer the comforts of home - both of which provide a premium experience and friendly, genuine island-inspired service.

Please visit http://www.margaritavilleresortorlando.com for more information.

Mr. Toth can be contacted at +1 561-324-9630 or william.toth@margaritavilleresortorlando.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.