Editorial Board   Guest Author

Mr. Toth

William Toth

General Manager, St. Somewhere Spa at Margaritaville Resort Orlando

William Toth is a passionate, driven and innovative spa and wellness industry leader with a talent for creating a comfortable and relaxing experience for guests. He brings over twenty years of experience to his current role as Director of St. Somewhere Spa at Margaritaville Resort Orlando.

Before joining the team at Margaritaville, Mr. Toth led the spa programs at prestigious organizations including Canyon Ranch, WTS International, Steiner Leisure, Westgate, Starwood, Lowes, and Marriott. He was also given the opportunity to start consulting on spas, working directly with designers on layouts and spa equipment. This role also added the additional responsibility of consulting on hiring, training, and following up to ensure the best performance possible.

Known for bringing out-of-the-box ideas, innovative techniques and practices to the spas, providing better service to guests and higher revenues led to winning the International Spa Association's Innovation Award in 2013.

In December 2018, Mr. Toth was hired as the General Manager of St. Somewhere Spa, an island inspired resort-style spa at Margaritaville Resort Orlando. St. The spa offers an array of services including massages, facials, manicures, pedicures, waxing, body treatments, chromatherapy steam room, redwood sauna and salon services.

One of the most unique treatments is "It's 5 O'clock Somewhere Massage" was created by Mr. Toth. Designed as a themed journey, it tells a story through the power of massage as trained therapists focus on performing body movements in coordination with the rhythms of music.

Margaritaville Resort Orlando spans over 300-acres and includes four main components: Margaritaville Hotel, Margaritaville Cottages, Sunset Walk shopping, dining and entertainment district and Island H2O Live! Water Park. Two styles of accommodations are available to visitors - the Margaritaville Hotel, which features upscale amenities and balconies in each of 184 guestrooms, or the Margaritaville Cottages, private residences that offer the comforts of home - both of which provide a premium experience and friendly, genuine island-inspired service.

Please visit http://www.margaritavilleresortorlando.com for more information.

Mr. Toth can be contacted at +1 561-324-9630 or william.toth@margaritavilleresortorlando.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.