Editorial Board   Guest Author

Mr. Sayyadi

Mostafa Sayyadi

Management Consultant, The Change Leader Consulting Inc

As an international management consultant with over 10 years of experience in industry, Mostafa Sayyadi works with senior business leaders, mangers, and staff to effectively develop knowledge and innovation in companies.

Mr. Sayyadi has led change management initiatives and the development of enterprise strategic management frameworks to strategically manage organizational knowledge. Working in various countries assists global and domestic leaders to minimize the business risks of working across cultures and with people from diverse cultural backgrounds, enhance their intercultural effectiveness, deliver innovation and business results.

Mr. Sayyadi's research experience also developed analytical skills, logical reasoning, the ability to reflect and to use carefully reasoned arguments to present and defend insights. He has extensive writing experience, which includes his publications in academic journals, conference proceedings and research reports on a range of topics.

Mr. Sayyadi is a Business Book Author and a Columnist for Consulting Magazine (New York, US), HR.com (Toronto, Canada), Home Business Magazine (California, US), Industrial Management Magazine (Middle East & Western Asia) and his work has been featured in these top-flight business publications.

In recognition of his work with Australian Institute of Management and Australian Human Resources Institute, Mr. Sayyadi has been awarded the titles, "Associate Fellow of the Australian Institute of Management" (AFAIM), "Certified Professional Manager" (CPMgr)" and "Certified Professional in Human Resources" (CAHRI)".

Please visit http://www.thechangeleader.com for more information.

Mr. Sayyadi can be contacted at +61 411273956 or inquiry@thechangeleader.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.