Editorial Board   Guest Author

Mr. Starkus

Chris Starkus

Executive Chef - Urban Farmer Denver, Sage Restaurant Group

Chris Starkus grew up in Santa Clarita, California, enjoying from-scratch family meals made with local produce (and love) by his Italian grandmother and great-grandmother. He jumped into the kitchen at 15 and worked his way up from dishwasher to expeditor.

As Executive Chef of Urban Farmer in Denver, Chef Starkus curates a locally focused, sustainably sourced steakhouse menu influenced by the bounty of Colorado. Chef Starkus highlights his seasonally-driven menu with nose-to-tail cuts of naturally-raised meat, executed with finely honed French techniques.

Overseeing the whole animal butchery in-house, charcuterie program, and more, he also enjoys tending to the restaurant's rooftop apiary and patio garden. Chef Starkus unites ingredients grown on-site with those harvested from closely regarded purveyors to offer preparations with bold, straightforward flavors.

Chef Starkus has achieved numerous local awards, including Best New Restaurant 2018 (303 Magazine) and Best Eco-Friendly Restaurants in America (opentable.com, April 2019). Colorado Biz Magazine named him one of 2019's Most Influential Young Professionals (Top 25 Under 40).

For Chef Starkus, sustainability is success and has developed programs for comprehensive recycling and composting and is tracking to be at zero waste. He started the rooftop apiary at the Oxford Hotel and with his wife of 15 years runs Lost Creek Micro farm in Lakewood, Colorado. He also has contributed essays and appearances on sustainable culinary lifestyle to 303 Magazine, Diningout.com, themoderneater.com, 5280 Magazine, Heritage Radio and Slow Food Nations.

Chef Starkus truly lives the modern sustainable lifestyle through his work bringing his whole community to the culture of transparency, eco-conscious eating and urban farming. Like his culinary style, the chef's approach to management favors authenticity and transparency.

Please visit http://www.sagerestaurantgroup.com for more information.

Mr. Starkus can be contacted at +1 303-262-6076 or chris.starkus@sagerestaurantgroup.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.