Editorial Board   Guest Author

Ms. Chang

JC Chang

General Manager, Kapow

JC Chang is the General Manager of Kapow, a Cvent company, based in Chicago. Kapow is a fast-growing platform for booking corporate meetings and events that empowers companies to find, book, and execute memorable, scalable and essential experiences. Kapow's mission is to make it fast and easy to book corporate events that drive results and save planners hours of time.

Prior to Kapow, Ms. Chang spent more than 20 years at the forefront of the digital advertising sales transformation at top media companies, building a proven record of leading teams through extreme change and disruption in the industry.

Ms. Chang has spent most of her career managing the migration of traditional marketplaces online and has held pivotal roles in building Apartments.com, Cars.com and Careerbuilder.com. She is passionate about connecting buyers and suppliers and efficiently solving customer pain points with technology and people.

Ms. Chang started her career at the Chicago Tribune, selling advertising to small restaurants and entertainment venues. She has worked in all aspects of the selling world and is a salesperson at heart. She believes that at the core of any successful company is a well-tuned sales and marketing machine, and she is most proud of her variety of experiences leading award-winning enterprise sales team, building inside sales centers and launching affiliate sales channels.

As an avid traveler, experience seeker, and foodie, Ms. Chang is thrilled to bring her experience to the dynamic and exciting world of events. Ms. Chang holds a BS in Journalism from Northwestern University.

Please visit http://www.kapow.com for more information.

Ms. Chang can be contacted at +1 855-556-7452 or jchang@kapow.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.