Editorial Board   Guest Author

Ms. Chang

JC Chang

General Manager, Kapow

JC Chang is the General Manager of Kapow, a Cvent company, based in Chicago. Kapow is a fast-growing platform for booking corporate meetings and events that empowers companies to find, book, and execute memorable, scalable and essential experiences. Kapow's mission is to make it fast and easy to book corporate events that drive results and save planners hours of time.

Prior to Kapow, Ms. Chang spent more than 20 years at the forefront of the digital advertising sales transformation at top media companies, building a proven record of leading teams through extreme change and disruption in the industry.

Ms. Chang has spent most of her career managing the migration of traditional marketplaces online and has held pivotal roles in building Apartments.com, Cars.com and Careerbuilder.com. She is passionate about connecting buyers and suppliers and efficiently solving customer pain points with technology and people.

Ms. Chang started her career at the Chicago Tribune, selling advertising to small restaurants and entertainment venues. She has worked in all aspects of the selling world and is a salesperson at heart. She believes that at the core of any successful company is a well-tuned sales and marketing machine, and she is most proud of her variety of experiences leading award-winning enterprise sales team, building inside sales centers and launching affiliate sales channels.

As an avid traveler, experience seeker, and foodie, Ms. Chang is thrilled to bring her experience to the dynamic and exciting world of events. Ms. Chang holds a BS in Journalism from Northwestern University.

Please visit http://www.kapow.com for more information.

Ms. Chang can be contacted at +1 855-556-7452 or jchang@kapow.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.