Editorial Board   Guest Author

Ms. Neubauer

Sophie Neubauer

Manager Public Relations & Communications, World Hotels

Sophie Neubauer was born in Berlin, Germany. Her love for the travel industry started when she completed her first internship at Grand Hyatt in Berlin at the age of 14. Ms. Neubauer has been working in the tourism and hotel industry for more than 10 years and has experience in public relations, sales and marketing.

Ms. Neubauer joined WorldHotels as Manager PR and Communication in August 2016. Since then, she has driven the groups' PR and communication strategy by setting up and coordinating a global communication plan. WorldHotels is a group of 300 independent hotels, which delivers proven soft brand solutions. Geared to both business and leisure travelers, the WorldHotels Collection is classified into three tiers allowing guests to select the offering that meets their needs: WorldHotels Luxury, WorldHotels Elite and WorldHotels Distinctive.

Prior to joining WorldHotels, Ms. Neubauer worked for the German tour operator DER Touristik, where she organized and accompanied global press trips for German journalists. She was also an editorial member of the travel magazine "hallo Türkei" of the German based tour operator ÖGER Tours.

Ms. Neubauer has spent a lot of time abroad, especially in New Zealand, Turkey and South East Asia. She now lives in Cologne, Germany. Ms. Neubauer holds a Master's degree in Tourism Destination Management and a Bachelor's degree in International Tourism Management from the University of Brighton, United Kingdom.

Please visit http://www.worldhotels.com for more information.

Ms. Neubauer can be contacted at +49 6966-056252 or sneubauer@worldhotels.com

Coming up in December 2019...

Hotel Law: A Labor Crisis and Cyber Security

According to a recent study, the hospitality industry accounted for 2.9 trillion dollars in sales and in the U.S. alone, was responsible for 1 in 9 jobs. In an industry of that scope and dimension, legal issues touch every aspect of a hotel's operation, and legal services are required in order to conform to all prevailing laws and regulations. Though not all hotels face the same issues, there are some industry-wide subjects that are of concern more broadly. One of those matters is the issue of immigration and how it affects the ability of hotels to recruit qualified employees. The hotel industry is currently facing a labor crisis; the U.S. Labor Department estimates that there are 600,000 unfilled jobs in the industry. Part of the problem contributing to this labor shortage is the lack of H2B visas for low-skilled workers, combined with the difficulty in obtaining J-1 visas for temporary workers. Because comprehensive immigration reform is not being addressed politically, hotel managers expect things are going to get worse before they get better. Corporate cyber security is another major legal issue the industry must address. Hotels are under enormous pressure in this area given the large volume of customer financial transactions they handle daily. Recently, a federal court ruled that the Federal Trade Commission had the power to regulate corporate cyber security, so it is incumbent on hotels to establish data security programs in order to prevent data breaches. The lack of such programs could cause hotels to face legal threats from government agencies, class action lawsuits, and damage to their brand image if a data breach should occur. These are just two of the critical issues that the December issue of Hotel Business Review will examine in the area of hotel law.