Editorial Board   Guest Author

Ms. Neubauer

Sophie Neubauer

Manager Public Relations & Communications, World Hotels

Sophie Neubauer was born in Berlin, Germany. Her love for the travel industry started when she completed her first internship at Grand Hyatt in Berlin at the age of 14. Ms. Neubauer has been working in the tourism and hotel industry for more than 10 years and has experience in public relations, sales and marketing.

Ms. Neubauer joined WorldHotels as Manager PR and Communication in August 2016. Since then, she has driven the groups' PR and communication strategy by setting up and coordinating a global communication plan. WorldHotels is a group of 300 independent hotels, which delivers proven soft brand solutions. Geared to both business and leisure travelers, the WorldHotels Collection is classified into three tiers allowing guests to select the offering that meets their needs: WorldHotels Luxury, WorldHotels Elite and WorldHotels Distinctive.

Prior to joining WorldHotels, Ms. Neubauer worked for the German tour operator DER Touristik, where she organized and accompanied global press trips for German journalists. She was also an editorial member of the travel magazine "hallo Türkei" of the German based tour operator ÖGER Tours.

Ms. Neubauer has spent a lot of time abroad, especially in New Zealand, Turkey and South East Asia. She now lives in Cologne, Germany. Ms. Neubauer holds a Master's degree in Tourism Destination Management and a Bachelor's degree in International Tourism Management from the University of Brighton, United Kingdom.

Please visit http://www.worldhotels.com for more information.

Ms. Neubauer can be contacted at +49 696-605-6252 or sneubauer@worldhotels.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.