Editorial Board   Guest Author

Ms. Neubauer

Sophie Neubauer

Manager Public Relations & Communications, World Hotels

Sophie Neubauer was born in Berlin, Germany. Her love for the travel industry started when she completed her first internship at Grand Hyatt in Berlin at the age of 14. Ms. Neubauer has been working in the tourism and hotel industry for more than 10 years and has experience in public relations, sales and marketing.

Ms. Neubauer joined WorldHotels as Manager PR and Communication in August 2016. Since then, she has driven the groups' PR and communication strategy by setting up and coordinating a global communication plan. WorldHotels is a group of 300 independent hotels, which delivers proven soft brand solutions. Geared to both business and leisure travelers, the WorldHotels Collection is classified into three tiers allowing guests to select the offering that meets their needs: WorldHotels Luxury, WorldHotels Elite and WorldHotels Distinctive.

Prior to joining WorldHotels, Ms. Neubauer worked for the German tour operator DER Touristik, where she organized and accompanied global press trips for German journalists. She was also an editorial member of the travel magazine "hallo Türkei" of the German based tour operator ÖGER Tours.

Ms. Neubauer has spent a lot of time abroad, especially in New Zealand, Turkey and South East Asia. She now lives in Cologne, Germany. Ms. Neubauer holds a Master's degree in Tourism Destination Management and a Bachelor's degree in International Tourism Management from the University of Brighton, United Kingdom.

Please visit http://www.worldhotels.com for more information.

Ms. Neubauer can be contacted at +49 6966-056252 or sneubauer@worldhotels.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.