Editorial Board   Guest Author

Ms. Sutton

Keiko Sutton

CEO, Kotobuki Seating International

Keiko Sutton is the owner and chief executive officer of Kotobuki Seating International, a New York-based designing and manufacturing company of high-end seating products. With a background in strategic consulting, operations, digital marketing, performance management, and big data analytics, Ms. Sutton has become the go-to analytics leader and has established a name for herself within the seating industry.

Ms. Sutton has been involved with several prestigious events and has presented at some of the industry's top conferences. She is also a long-standing member of the Digital Analytics Association, serving in the Media Analytics Special Interest Group.

For a little over a decade, Ms. Sutton has developed her career in strategic operations and analytics. Most recently, she was at Verizon Media, formerly known as AOL, where she supported the company's rapid turnaround through the use of data and analytics, establishing performance monitoring of Verizon Media's owned and operated assets' audience and traffic growth.

Kotobuki Seating International is a wholly owned subsidiary of Kotobuki Seating Co. Ltd. in Tokyo, Japan. As Kotobuki Seating continues to grow its presence across the world, Ms. Sutton has joined the team as the head of the New York-based Kotobuki Seating International, as a leader focusing on the group's marketing and sales growth in North America.

Ms. Sutton received a Masters of Business Administration in International Business from the prestigious George Washington University in Washington, D.C., as well as Bachelors of Arts in International Relations from Wheaton College in Norton, MA.

Please visit http://www.capsulebed.info/en/ for more information.

Ms. Sutton can be contacted at +1 646-708-5598 or keikosutton@kotobuki.co.jp

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.