Editorial Board   Guest Author

Mr. Nelson

Brad Nelson

Vice President Global F&B Portfolio, Culinary Discipline, Marriott

Brad Nelson has spent the last 40 years in hospitality, crossing through the hotel business and restaurant since his first real job as a night line cook at a Hilton in his hometown of suburban Seattle. His role in the industry spans from corporate to independent, having led above-property teams in a Southern Cal ten-unit restaurant chain and the 7,000 property strong global hotel giant.

Chef Nelson joined Marriott in 1998 after having spent time with luxury operator Fairmont Hotels, the California desert's La Quinta Resort and Club, and ITT Sheraton's pacific division on the Big Island of Hawaii, among others. He likes to say that all of those experiences merely prepared him for his current role, leading the food and beverage culinary strategy for Marriott's 30 brands worldwide. In 2003 Chef Nelson was named VP Culinary. Over the last 16 years, Chef Nelson has led key priorities with his efforts on sustainable seafood, transfats elimination, animal welfare, food safety, and now plastics and food waste. Overseeing 30 brands across luxury, premium, and select service segments, Chef Nelson leads a robust team, whose mandate is to constantly challenge food and beverage norms. Chef Nelson also uses his platform to give back, having raised over $ 5 million for the People with Disabilities charity foundation, Service Source Foundation, where Chef Nelson is a board trustee member.

Industry accolades include being named 2014 Silver Plate Foodservice Operator of the Year by the International Food Manufacturers Association; recipient of Food Arts Magazine November 2012 Silver Spoon; judging the NRA'S FABI innovation award. Chef Nelson is a regular at many industry events, having spoken at Cornell's annual Ezra event, CIA Flavors conferences, and man.

A 1984 graduate of the Culinary Institute of America and recipient of the Richard T. Keating Award, he is a member of the Seafood Watch Foodservice Roundtable, International Corporate Chefs Association, James Beard Foundation, and CIA Alumni.


Please visit http://www.marriott.com for more information.

Mr. Nelson can be contacted at +1 301-380-4646 or brad.nelson@marriott.com

Coming up in August 2019...

Food & Beverage: Millennial Chefs Lead the Way

Led by Millennial chefs, hotels continue to foster sustainability, sourcing and wellness within their dining rooms and banquet spaces, and by all measures, this is responsible for an increase in their revenues. In many hotels, the food & beverage division contributes 50 per cent or more to hotel sales and they are currently experiencing double-digit growth. As a result, hotel owners are allocating an increasing amount of square footage for F&B operations. The biggest area of investment is in catering, which is thriving due to weddings, social events and business conferences. Hotels are also investing in on-site market or convenience stores that offer fresh/refrigerated foods, and buffet concepts also continue to expand. Other popular food trends include a rise of fermented offerings such as kombucha, kimchi, sauerkraut, tempeh, kefir and pickles - all to produce the least processed food possible, and to boost probiotics to improve the immune system. Tea is also enjoying something of a renaissance. More people are thinking of tea with the same reverence as coffee due to its many varieties, applications and benefits. Craft tea blending, nitro tea on tap and even tea cocktails are beginning to appear on some hotel menus. Another trend concerns creating a unique, individualized and memorable experience for guests. This could be a small consumable item that is specific to a property or event, such as house-made snack mixes, gourmet popcorn, macaroons, or jars of house-made jams, chutneys, and mustards -all produced and customized in house. One staple that is in decline is the in-room minibar which seems to have fallen out of favor. The August issue of the Hotel Business Review will document the trends and challenges in the food and beverage sector, and report on what some leading hotels are doing to enhance this area of their business.