Editorial Board   Guest Author

Mr. Strebel

Peter Strebel

Chief Executive Officer, Omni Hotels & Resorts

Recently named a 2019 Top CEO by Glassdoor, Peter Strebel is president of Omni Hotels & Resorts where he continues to elevate the vision of Omni while insuring all operational areas within the company align with the long-term goals and objectives for the brand. A 30-year-plus veteran of the hospitality industry, he works with teams to continue to enhance the existing high-level of guest service as well as oversee the growth and expansion plans the brand has in the pipeline.

The company's former chief marketing officer and senior vice president of sales, Mr. Strebel was responsible for creating and driving innovative branding, communications, marketing and business development strategies to increase awareness, capture market share and build revenue for the luxury hotel brand.

Mr. Strebel also formerly served as senior vice president of operations for the company where he oversaw the development of brand-wide property standards, guest rooms and other operational areas for the luxury hotel brand's growing convention collection and resort portfolio.

A long-term Omni veteran, Mr. Strebel rejoined Omni in 2009 as area managing director and general manager of the company's flagship property in midtown Manhattan, the award-winning Omni Berkshire Place. During his previous tenure at Omni, he had a successful 10-year career in sales and marketing positions of increasing responsibility, ultimately leading to his appointment as vice president of sales and marketing. In between his time with Omni, Mr. Strebel served as executive vice president and chief marketing officer for the Wyndham Hotel Group and was promoted to president of the company before returning to Omni. Mr. Strebel serves on the board of directors for the Global Hotel Alliance.

Mr. Strebel graduated from Hofstra University with a Bachelor of Business Administration.

Please visit http://www.omnihotels.com for more information.

Mr. Strebel can be contacted at +1 888-444-6664 or pstrebel@omnihotels.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.