Editorial Board   Guest Author

Mr. Contreras

Brian Contreras

Director of Culinary Operations, Americas, Hyatt Place & Hyatt House

Brian Contreras was named director of culinary operations for the Hyatt Place and Hyatt House brands in February 2018. In this role, Chef Contreras supports more than 400 Hyatt Place and Hyatt House hotels in the Americas, which includes menu development, food and beverage training and design services consulting.

Most recently, Chef Contreras was responsible for reimagining the Hyatt Place breakfast experience, which now gives guests the option to choose from a variety of high-quality breakfast offerings that draw from food culture from five regions across the country, including the Atlantic, South, Heartland, Southwest, and West Coast. The complimentary breakfast for World of Hyatt members focuses on holistic, regional and craft food offerings that closely align with Hyatt's Food. Thoughtfully Sourced. Carefully Served. philosophy.

Originally from Arizona, Chef Contreras began his career at Hyatt in 2010 as a line cook at Hyatt Regency Scottsdale in Scottsdale, Ariz., and soon after was appointed to supervisor. He then served as chef de cuisine at The Driskill in Austin, Tex., where he oversaw the operations of the hotel's 1886 Cafe, The Driskill Bar and The Driskill Grill.

In 2016, Chef Contreras returned to Hyatt Regency Scottsdale as executive sous chef, where he was responsible for running the hotel's 10 food and beverage outlets, which included banquet operations, spa, in-room dining, and the market. Prior to Hyatt, Chef Contreras held a variety of roles at independent restaurants, including chef de cuisine at Eddie's House, a restaurant run by Chef Eddie Matney, a celebrity chef in Arizona.

Chef Contreras graduated from University of Arizona and Arizona Culinary Institute. He currently lives in Chicago with his family.

Please visit http://www.hyatt.com for more information.

Mr. Contreras can be contacted at +1 847-864-2300 or brian.contreras@hyatt.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.