Editorial Board   Guest Author

Ms. Ayers

Lindsay Ayers

Partner, Carothers DiSante & Freudenberger LLP

Lindsay A. Ayers advises and defends California businesses in labor, employment, and general business matters. She is an experienced trial attorney and has represented clients in matters involving employment, unfair competition, fiduciary duty, breach of contract, negligence, unjust enrichment, securities, and fraud.

Ms. Ayers also has experience representing clients in government regulatory actions involving the EEOC, DFEH, and SEC, among others. She has practiced in federal and state courts throughout California.

Ms. Ayers has helped many clients in various industries by crafting policies and procedures that provide a strong first line of defense; offering sexual harassment training; and providing advice and representation on wage and hour, discrimination, trade secret, wrongful termination, and other employment related claims. When necessary and unavoidable, she has vigorously defended her clients in employment-related litigation.

In particular, Ms. Ayers is passionate about providing her clients with the education and tools they need to be successful and competitive in the hospitality and restaurant industry. She has combined her love of food and the industry's unique ability to bring people together, with her drive to find creative ways to assure her clients can comply with the law and be profitable. She understands the unique challenges of operating restaurants in the state of California and maintains a deep knowledge of the ever-changing employment laws that govern the industry.

Efficiency and focus are part of Ms. Ayers' work philosophy in providing value to her clients. She understands that the key to excellent client service is protecting her clients from costly litigation so they can focus on what they do best --running their business.

Please visit http://www.cdflaborlaw.com/attorneys/bio/lindsay-ayers for more information.

Ms. Ayers can be contacted at +1 949-622-1661 or layers@cdflaborlaw.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.