Editorial Board   Guest Author

Mr. Blakely

Ford Blakely

Founder & CEO, Zingle

Ford Blakely is the founder and CEO of Zingle Inc. As a frustrated consumer with an entrepreneurial spirit, Mr. Blakely worked to find a way to make it easier for customers to interact with companies and get their needs met in more personalized ways.

As a result, Zingle was born in 2009 as the first two-way, business-to-customer communication platform. Today, Zingle empowers businesses to engage, support, and respond to customers in more meaningful and impactful ways. The Zingle platform combines artificial intelligence and machine learning with workflow automation and mobile messaging, which allows brands to deliver exceptional customer experiences in real time. Leading brands across different verticals, including hospitality, health and fitness, legal, food and beverage, retail, and more, use Zingle to increase efficiency, improve operations, and delight their customers.

Mr. Blakely has spent more than 20 years involved in startups, finance and various entrepreneurial projects. He is a Certified Public Accounting who earned his Bachelor of Arts in Accounting and Finance from Furman University in 1997, before attending the University of Tennessee to earn a Masters in Accountancy one year later.

Mr. Blakely started his financial career at Arthur Andersen and later moved on to investment banking at RBC Capital Market, where he specialized in telecommunication start-ups and video technology companies at all stages. He then worked at LECG for six years, where he provided financial analysis and consultation services for businesses and law firms.

Please visit http://www.zingle.me for more information.

Linkedin Profile: https://www.linkedin.com/in/ford-blakely-5b4427ba

Mr. Blakely can be contacted at +1 858-213-6562 or Fblakely@zingle.me

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.