Editorial Board   Guest Author

Mr. Blakely

Ford Blakely

Founder & CEO, Zingle

Ford Blakely is the founder and CEO of Zingle Inc. As a frustrated consumer with an entrepreneurial spirit, Mr. Blakely worked to find a way to make it easier for customers to interact with companies and get their needs met in more personalized ways.

As a result, Zingle was born in 2009 as the first two-way, business-to-customer communication platform. Today, Zingle empowers businesses to engage, support, and respond to customers in more meaningful and impactful ways. The Zingle platform combines artificial intelligence and machine learning with workflow automation and mobile messaging, which allows brands to deliver exceptional customer experiences in real time. Leading brands across different verticals, including hospitality, health and fitness, legal, food and beverage, retail, and more, use Zingle to increase efficiency, improve operations, and delight their customers.

Mr. Blakely has spent more than 20 years involved in startups, finance and various entrepreneurial projects. He is a Certified Public Accounting who earned his Bachelor of Arts in Accounting and Finance from Furman University in 1997, before attending the University of Tennessee to earn a Masters in Accountancy one year later.

Mr. Blakely started his financial career at Arthur Andersen and later moved on to investment banking at RBC Capital Market, where he specialized in telecommunication start-ups and video technology companies at all stages. He then worked at LECG for six years, where he provided financial analysis and consultation services for businesses and law firms.

Please visit http://www.zingle.me for more information.

Mr. Blakely can be contacted at +1 858-213-6562 or fblakely@zingleme.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.