Editorial Board   Guest Author

Ms. Hajko

Theresa Hajko

Regional Director of Revenue Management, Spire Hospitality

Theresa Hajko has over 30 years of experience in the Hospitality industry with nearly two decades of experience dedicated solely to Revenue Management in both property level and regional revenue management positions.  Ms. Hajko joined Spire Hospitality as Regional Director of Revenue Management in 2018.  Spire Hospitality has built an impeccable, industry-wide reputation for its operational excellence and unwavering ability to improve asset performance. It began in 1980, as Lane Hospitality, and quickly gained prominence as outstanding owners and operators of quality hospitality real estate assets.

In her current role Ms. Hajko is responsible for partnering with her hotels to execute the most profitable revenue management strategies and processes for the portfolio of hotels that she oversees.  This includes analysis of revenue/profit maximation for all hotel revenue streams, overall development and implementation of rate strategies and review of group and transient business levels to assure year over year improvement.  This includes maximizing revenue over Special Events, monitoring competitors for shift in strategies and introducing new strategies to drive additional profit.

Prior to joining Spire Hospitality, Ms. Hajko worked for Pillar Hotels and Aimbridge Hospitality as Area Director of Revenue Management demonstrating a proven track record for growing revenue and increasing profitability in the hotels she has worked with.  She relies on this experience to achieve growth in profit contribution for her hotels. 

Ms. Hajko attended the University of Pittsburgh and lives in Pittsburgh, PA.  In her free time Ms. Hajko teaches fitness classes, fosters kittens and volunteers for local animal shelters and enjoys travel.


Please visit http://www.spirehotels.com for more information.

Ms. Hajko can be contacted at +1 412-378-6517 or thajko@spirehotels.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.