Editorial Board   Guest Author

Ms. Hajko

Theresa Hajko

Regional Director of Revenue Management, Spire Hospitality

Theresa Hajko has over 30 years of experience in the Hospitality industry with nearly two decades of experience dedicated solely to Revenue Management in both property level and regional revenue management positions.  Ms. Hajko joined Spire Hospitality as Regional Director of Revenue Management in 2018.  Spire Hospitality has built an impeccable, industry-wide reputation for its operational excellence and unwavering ability to improve asset performance. It began in 1980, as Lane Hospitality, and quickly gained prominence as outstanding owners and operators of quality hospitality real estate assets.

In her current role Ms. Hajko is responsible for partnering with her hotels to execute the most profitable revenue management strategies and processes for the portfolio of hotels that she oversees.  This includes analysis of revenue/profit maximation for all hotel revenue streams, overall development and implementation of rate strategies and review of group and transient business levels to assure year over year improvement.  This includes maximizing revenue over Special Events, monitoring competitors for shift in strategies and introducing new strategies to drive additional profit.

Prior to joining Spire Hospitality, Ms. Hajko worked for Pillar Hotels and Aimbridge Hospitality as Area Director of Revenue Management demonstrating a proven track record for growing revenue and increasing profitability in the hotels she has worked with.  She relies on this experience to achieve growth in profit contribution for her hotels. 

Ms. Hajko attended the University of Pittsburgh and lives in Pittsburgh, PA.  In her free time Ms. Hajko teaches fitness classes, fosters kittens and volunteers for local animal shelters and enjoys travel.


Please visit http://www.spirehotels.com for more information.

Ms. Hajko can be contacted at +1 412-378-6517 or thajko@spirehotels.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.