Editorial Board   Guest Author

Mr. Murray

Paul Murray

Vice President, Hospitality Practice, Revenue Analytics

Paul Murray is the Vice President of the Hospitality Practice for Revenue Analytics, a leading pricing and revenue management firm for the hotel industry. In this role, Mr. Murray is responsible for driving hospitality client engagements for the firm.

Most recently, Mr. Murray served as Senior Vice President of Revenue Management at MGM Resorts International. In this position, he oversaw Revenue Management, Distribution, Group Optimization, and Event Pricing functions to develop departmental structures, strategies, tactics, and technologies necessary to maximize resort revenues.

Previously, Mr. Murray was Vice President of Revenue Management at Hyatt Hotels Corporation, where he dedicated efforts to delivering organizational strategic vision, global alignment, and revenue optimization through the development of industry-leading Revenue Management technologies, world-class pricing capabilities, progressive customer segmentation, advanced forecasting systems, and innovative business intelligence solutions.

Prior to working with Hyatt, Mr. Murray held the position of Senior Director of Revenue Analysis at Hilton Worldwide. At Hilton, he led four teams across the globe to deliver Revenue Management, sales, online travel agent data analysis, systems development, group & catering forecast technologies, innovative volume account pricing methods, and two full-time business process support desks.

Mr. Murray earned an MBA with a finance specialization from Daniels College of Business at the University of Denver and received a Bachelor's of Arts Degree in Communication from the University of Colorado.

Please visit http://www.revenueanalytics.com for more information.

Mr. Murray can be contacted at +1 312-813-5874 or pmurray@revenueanalytics.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.