Editorial Board   Guest Author

Mr. Mumford

Chris Mumford

Managing Director, AETHOS Consulting Group

Chris Mumford has over twenty years of hospitality-related executive search and human capital consulting experience globally. Having studied and worked in the UK, Germany and Japan, he opened the US office of a London-based hotel recruitment firm in the late 90's.

In 2002, Mr. Mumford joined a leading global executive search firm and returned to his native UK to establish the EMEA practice. In 2013, he co-founded AETHOS, and today remains particularly active in the Asia, Europe, and Middle East regions advising hospitality organizations on compensation, leadership and organizational issues while also facilitating senior executive appointments. Mr. Mumford is a frequent author and invited speaker on human capital topics affecting the hospitality sector.

The greatest lesson travel has given Mr. Mumford is that there is no one absolute right way to do something - people the world over come up with different solutions to universal problems. A forerunner in business globalisation, the hospitality sector is faced with cross-market, cross-cultural challenges on a daily basis. The satisfaction he takes from his work at AETHOS Consulting Group not only comes from helping clients prepare and execute their human capital strategy across markets, old and new, but also from the personal impact - whether it be recruiting someone from Bangkok into a role in Madrid; designing an executive incentive plan in Saudi Arabia; or conducting a psychometric assessment in Cape Town.

AETHOS Consulting Group is a global hospitality advisory firm serving the hotel, restaurant, casino, cruise line, club and travel technology sectors. Core competencies include executive search, compensation consulting, organizational development and psychometric assessments. Through strategic joint-ventures, AETHOS further assists its clients in gaining access to expert advice and specialist services in the area of logistics and supply chain management as well as insurance solutions.

Please visit http://www.aethoscg.com for more information.

Mr. Mumford can be contacted at +44 7976 972448 or cmumford@aethoscg.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.