Editorial Board   Guest Author

Dr. Mehrotra

Ravi Mehrotra

President, Founder, Chief Scientist, IDeaS

Dr. Ravi Mehrotra is the president, founder & chief scientist of IDeaS Revenue Solutions. Through the establishment of IDeaS in 1989, Dr. Mehrotra pioneered the "Opportunity Cost" approach that later became the industry standard for dealing with the complexities of the network or length of stay effects in revenue management.

Dr. Mehrotra's research and founding involvement in IDeaS is a natural progression of his scientific background. As an assistant professor at North Carolina State University, he invented new models for parallel computing; designed and analyzed both asynchronous and randomized algorithms for distributed processing; and reviewed many proposals for key government scientific agencies.

At Texas Instruments, Dr. Mehrotra played an integral role in the development of a real-time scheduler for a complex manufacturing company. As a scientist in the Decision and Technology Lab of Andersen Consulting, he was instrumental in the development and implementation of a fleet planning, scheduling and load consolidation system for a major household goods transportation company. Additionally, Dr. Mehrotra co-authored and holds more than one dozen patents.

Today, Dr. Mehrotra remains an active and hands-on chief scientist at IDeaS. He continues to research increasingly sophisticated methods for dynamic pricing that optimize expected profits over longer time horizons and is a widely-recognized leader in the field of predictive analytics, forecasting and dynamic price optimization.

Today, IDeaS Revenue Solutions is the world's largest revenue management software company with more than 10,000 clients. The industry has taken not that it is not just a technological pioneer, but one that has designed a customer-first approach that is implemented at massive scale.

IDeaS has been awarded the most beloved company in hotel technology by its clients, The Global People's Choice Award and was most recently named in the Top 100 Internship Program 2019 by WayUp.

Please visit http://www.ideas.com for more information.

Dr. Mehrotra can be contacted at +1 952-698-4319 or Ravi.Mehrotra@ideas.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.