Editorial Board   Guest Author

Dr. Mehrotra

Ravi Mehrotra

President, Founder, Chief Scientist, IDeaS

Dr. Ravi Mehrotra is the president, founder & chief scientist of IDeaS Revenue Solutions. Through the establishment of IDeaS in 1989, Dr. Mehrotra pioneered the "Opportunity Cost" approach that later became the industry standard for dealing with the complexities of the network or length of stay effects in revenue management.

Dr. Mehrotra's research and founding involvement in IDeaS is a natural progression of his scientific background. As an assistant professor at North Carolina State University, he invented new models for parallel computing; designed and analyzed both asynchronous and randomized algorithms for distributed processing; and reviewed many proposals for key government scientific agencies.

At Texas Instruments, Dr. Mehrotra played an integral role in the development of a real-time scheduler for a complex manufacturing company. As a scientist in the Decision and Technology Lab of Andersen Consulting, he was instrumental in the development and implementation of a fleet planning, scheduling and load consolidation system for a major household goods transportation company. Additionally, Dr. Mehrotra co-authored and holds more than one dozen patents.

Today, Dr. Mehrotra remains an active and hands-on chief scientist at IDeaS. He continues to research increasingly sophisticated methods for dynamic pricing that optimize expected profits over longer time horizons and is a widely-recognized leader in the field of predictive analytics, forecasting and dynamic price optimization.

Today, IDeaS Revenue Solutions is the world's largest revenue management software company with more than 10,000 clients. The industry has taken not that it is not just a technological pioneer, but one that has designed a customer-first approach that is implemented at massive scale.

IDeaS has been awarded the most beloved company in hotel technology by its clients, The Global People's Choice Award and was most recently named in the Top 100 Internship Program 2019 by WayUp.

Please visit http://www.ideas.com for more information.

Dr. Mehrotra can be contacted at +1 952-698-4319 or Ravi.Mehrotra@ideas.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.