Editorial Board   Guest Author

Mr. Lane

Nate Lane

Sr. Regional Sales Director, West Coast, Pegasus

Nate Lane is a senior global director of business development, product development, and agency operations with 10+ years of experience driving growth and innovation as an "intrapreneur". He has led teams and business lines for B2B/B2C SaaS/PaaS marketing technology providers, digital advertising networks, data-sharing marketplaces, software developers, and hardware manufacturers.

Mr. Lane's formal education includes an MBA & BS in Internet Marketing and he has taught at the college-level on such topics as digital marketing, social media, revenue management, and promotions strategy. He joined Travel Tripper & Pegasus in early 2016 to lead and scale the Web Agency group and focus on building products and services to empower hoteliers to take back control and level the playing field with OTAs - in turn increasing direct booking contribution and revenue share.

As of today, the Web Agency group works with hundreds of hotels and Nate has moved into a sales and business development role, overseeing the West Coast North America territory and strategic digital enterprise accounts.

Since 2017, Mr. Lane has become an expert on a major challenge facing the hotel industry, website ADA Compliance. While witnessing the rise of ADA Compliance lawsuits and the risk that hotels face when achieving compliance is not taken seriously, he led the initiative to build and operationalize the first ADA Compliance Real-Time Monitoring Platform available to hotels. In addition, the web design and web development teams within Pegasus embrace Inclusive Design as a standard, not an afterthought.

Please visit http://www.pegs.com for more information.

Mr. Lane can be contacted at +1 628-999-2741 or nate.lane@pegs.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.