Editorial Board   Guest Author

Mr. Lane

Nate Lane

Senior Director Business Development, Pegasus

Nate Lane is a senior global director of business development, product development, and agency operations with 10+ years of experience driving growth and innovation as an "intrapreneur". He has led teams and business lines for B2B/B2C SaaS/PaaS marketing technology providers, digital advertising networks, data-sharing marketplaces, software developers, and hardware manufacturers.

Mr. Lane's formal education includes an MBA & BS in Internet Marketing and he has taught at the college-level on such topics as digital marketing, social media, revenue management, and promotions strategy. He joined Travel Tripper & Pegasus in early 2016 to lead and scale the Web Agency group and focus on building products and services to empower hoteliers to take back control and level the playing field with OTAs - in turn increasing direct booking contribution and revenue share.

As of today, the Web Agency group works with hundreds of hotels and Nate has moved into a sales and business development role, overseeing the West Coast North America territory and strategic digital enterprise accounts.

Since 2017, Mr. Lane has become an expert on a major challenge facing the hotel industry, website ADA Compliance. While witnessing the rise of ADA Compliance lawsuits and the risk that hotels face when achieving compliance is not taken seriously, he led the initiative to build and operationalize the first ADA Compliance Real-Time Monitoring Platform available to hotels. In addition, the web design and web development teams within Pegasus embrace Inclusive Design as a standard, not an afterthought.

Please visit http://www.pegs.com for more information.

Mr. Lane can be contacted at +1 628-999-2741 or nate.lane@pegs.com

Coming up in December 2020...

Hotel Law: Protecting Guest Privacy

Every business is obligated to protect their customers from identity theft but unfortunately, data breaches have become all too common. In an effort to protect a guest's right to privacy and to safeguard their personal data, the European Union passed a General Data Protection Regulation (GDPR) that could hold hotels legally liable for any breaches that expose a customer's sensitive personal information. Though the GDPR only pertains to EU citizens' data, any international business that mishandles their data can be legally responsible. Another legal issue of concern is the fight involving hotel "resort fees." Several states attorney generals have recently filed suit against two major hotel chains in an effort to litigate this practice. Their suit alleges that these companies are "engaged in deceptive and misleading pricing practices and their failure to disclose fees is in violation of consumer protection laws." The suit seeks to force the hotel chains to advertise the true price of their hotel rooms. There are several other legal issues that the industry is being forced to address. Sexual harassment prevention in the workplace is still top of mind for hotel employers-particularly in New York and California, which now statutorily require harassment training. Hotels and motels in California will also soon be required to train all their employees on human trafficking awareness. Immigration issues are also of major concern to hotel employers, especially in the midst of a severe labor shortage. The government is issuing fewer H2B visas for low-skilled workers, as well as J-1 visas for temporary workers. Though there is little hope for any comprehensive immigration reform, hotel lobbying groups are actively seeking legal remedies to alleviate this problem. These are just a few of the critical issues that the December issue of the Hotel Business Review will examine in the area of hotel law.