Editorial Board   Guest Author

Ms. Ferguson

Cheryl Ferguson

Director of Sales, Hotel del Coronado

Cheryl Ferguson, CMP, is Director of Sales at Hotel del Coronado in Coronado, California. As part of the executive team, Ms. Ferguson drives the culture of excellence within the sales function of the 131-year-old resort by mentoring and inspiring her team to dream big, and think out of the box for clients of the resort. Ms. Ferguson's approach places an emphasis on long-term relationships and helping clients find solutions to meeting needs by challenging the status quo through innovative processes.

Ms. Ferguson began her career in hospitality in sales at the iconic Grand Hotel on Mackinac Island in her home state of Michigan, and later worked at Grand Traverse Resort and Spa, also in Michigan. She then moved on to Pinehurst Resort and Club in North Carolina, an historical gem from 1895. She later spent three years in the boutique space at Hotel Contessa in San Antonio. Ms. Ferguson is part of an executive committee at Hotel del Coronado responsible for the launch of a $250 million masterplan renovation that will add 29,000 square feet of meeting space to its expansive inventory, which includes The Del's own private beach. The masterplan renovation will be complete in late 2021. Set on one of America's most iconic beaches, the legendary Hotel del Coronado has welcomed travelers for more than 130 years to experience Southern California coastal lifestyle at its best.

When she is not at her beautiful seaside office, she can be found out on a run or on a bike with her husband enjoying San Diego weather.

Please visit http://www.hoteldel.com for more information.

Ms. Ferguson can be contacted at +1 619-435-6611 or cheryl.ferguson@hoteldel.com

Coming up in December 2020...

Hotel Law: Protecting Guest Privacy

Every business is obligated to protect their customers from identity theft but unfortunately, data breaches have become all too common. In an effort to protect a guest's right to privacy and to safeguard their personal data, the European Union passed a General Data Protection Regulation (GDPR) that could hold hotels legally liable for any breaches that expose a customer's sensitive personal information. Though the GDPR only pertains to EU citizens' data, any international business that mishandles their data can be legally responsible. Another legal issue of concern is the fight involving hotel "resort fees." Several states attorney generals have recently filed suit against two major hotel chains in an effort to litigate this practice. Their suit alleges that these companies are "engaged in deceptive and misleading pricing practices and their failure to disclose fees is in violation of consumer protection laws." The suit seeks to force the hotel chains to advertise the true price of their hotel rooms. There are several other legal issues that the industry is being forced to address. Sexual harassment prevention in the workplace is still top of mind for hotel employers-particularly in New York and California, which now statutorily require harassment training. Hotels and motels in California will also soon be required to train all their employees on human trafficking awareness. Immigration issues are also of major concern to hotel employers, especially in the midst of a severe labor shortage. The government is issuing fewer H2B visas for low-skilled workers, as well as J-1 visas for temporary workers. Though there is little hope for any comprehensive immigration reform, hotel lobbying groups are actively seeking legal remedies to alleviate this problem. These are just a few of the critical issues that the December issue of the Hotel Business Review will examine in the area of hotel law.