Editorial Board   Guest Author

Dr. Morikawa

Megan Morikawa

Global Sustainability Office Director, Iberostar Group

Dr. Megan Morikawa is the Global Sustainability Office Director at Iberostar Group where she leads the work that is being done under the company's Wave of Change movement, an initiative based on three complementary but different action lines: eliminating the consumption of single-use plastics, promoting responsible seafood consumption and the improvement of coastal health.

Dr. Morikawa joined Iberostar in early 2018 to work as an advisor for the company's work in coastal health, focusing on leading the on-ground research on coral reef restoration in the Americas. She now leads a strong sustainability team along with Gloria Fluxà, who is part of the company's fourth generation leadership and ownership, in scientific actions for Wave of Change's three pillars and to connect Iberostar Group with the greater scientific community to provide a strong foundation towards the movement's action lines.

Dr. Morikawa received her Bachelor of Science, summa cum laude, from Duke University with a personalized major titled Conservation Biology and Genetics: Applied Environmental Sciences, where she was a Robertson and Udall scholar. She received her PhD at the Palumbi Lab at the Stanford Hopkins Marine Station in Monterey, where she conducted research on multi-species coral nurseries to see if coral reef restoration can be made ready for climate change using genomic tools to unveil natural diversity in reefs in the Pacific. Dr. Morikawa also studied the impacts of seasonal shifts in coral transcriptomes on the response during bleaching stress. As a postdoc at University of California, Santa Barbara, she worked on testing the feasibility of multi-species and climate resilient coral nurseries in the Caribbean.

Dr. Morikawa is passionate about the science that provides a technical solution to a real-world problem. She is also passionate about communicating that research in creative ways and thinking creatively about solutions and applications.

Please visit http://www.grupoiberostar.com/en for more information.

Dr. Morikawa can be contacted at +1 855-378-9011 Ext: 170 or Megan.morikawa@iberostar.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.