Editorial Board   Guest Author

Mr. Niemeijer

Willem Niemeijer

CEO, YAANA Ventures

Willem Niemeijer is the CEO of YAANA Ventures, an owner, partner and operator of entrepreneurial travel and hospitality ventures in Asia.

Through YAANA, Mr. Niemeijer builds brands that share real experiences that are grounded in the cultural richness of Asia. More importantly, he drives each venture to champion the triple bottom-line: to nurture the people with whom YAANA works, to sustain the planet we all share, and to pursue profits to expand YAANA's mission.

Mr. Niemeijer's passion for travel was born during a solo bicycle trip around The Netherlands at a young age. At age 17, he backpacked through Indonesia and his love for travel was added to a newfound love for Asia. In the late 1980s, he joined a Bangkok-based travel company and he added entrepreneurship to the convergence of travel and Asia as the driving forces in his career.

Mr. Niemeijer founded Khiri Travel at the end of 1993 with a vision of creating a travel company delivering Thailand and Indochina as "4 countries, 1 destination". He created Khiri Reach, Khiri Travel's dedicated foundation, which adopted twelve projects that aid underprivileged communities, promote animal welfare, protect local heritage and steward the environment.

In the late 1990s, to complement his travel business, Mr. Niemeijer founded a jungle lodge in a remote and breathtaking location in Southern Laos. Tad Fane Resort has since pioneered the development of tourism in the region. Over the following years, he expanded Khiri Travel into Indonesia, Sri Lanka, Myanmar and the Maldives.

With Khiri Travel continuing to grow sustainably, Mr. Niemeijer turned his eye to transplanting the seeds of success he learned through growing Khiri Travel and Tad Fane Resort to the businesses that today form the core of YAANA Ventures: Anurak Community Lodge, GROUND Asia, Khiri Travel, Cardamom Tented Camp and HMP.

Please visit http://www.yaana-ventures.com for more information.

Mr. Niemeijer can be contacted at +66 966057520 or willem@yaana-ventures.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.