Editorial Board   Guest Author

Mr. Niemeijer

Willem Niemeijer

CEO, YAANA Ventures

Willem Niemeijer is the CEO of YAANA Ventures, an owner, partner and operator of entrepreneurial travel and hospitality ventures in Asia.

Through YAANA, Mr. Niemeijer builds brands that share real experiences that are grounded in the cultural richness of Asia. More importantly, he drives each venture to champion the triple bottom-line: to nurture the people with whom YAANA works, to sustain the planet we all share, and to pursue profits to expand YAANA's mission.

Mr. Niemeijer's passion for travel was born during a solo bicycle trip around The Netherlands at a young age. At age 17, he backpacked through Indonesia and his love for travel was added to a newfound love for Asia. In the late 1980s, he joined a Bangkok-based travel company and he added entrepreneurship to the convergence of travel and Asia as the driving forces in his career.

Mr. Niemeijer founded Khiri Travel at the end of 1993 with a vision of creating a travel company delivering Thailand and Indochina as "4 countries, 1 destination". He created Khiri Reach, Khiri Travel's dedicated foundation, which adopted twelve projects that aid underprivileged communities, promote animal welfare, protect local heritage and steward the environment.

In the late 1990s, to complement his travel business, Mr. Niemeijer founded a jungle lodge in a remote and breathtaking location in Southern Laos. Tad Fane Resort has since pioneered the development of tourism in the region. Over the following years, he expanded Khiri Travel into Indonesia, Sri Lanka, Myanmar and the Maldives.

With Khiri Travel continuing to grow sustainably, Mr. Niemeijer turned his eye to transplanting the seeds of success he learned through growing Khiri Travel and Tad Fane Resort to the businesses that today form the core of YAANA Ventures: Anurak Community Lodge, GROUND Asia, Khiri Travel, Cardamom Tented Camp and HMP.

Please visit http://www.yaana-ventures.com for more information.

Mr. Niemeijer can be contacted at +66 966057520 or willem@yaana-ventures.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.