Editorial Board   

Mr. Stacy

Mike Stacy

Chief Executive Officer, Groople.com

Mike Stacy has been the Chief Executive Officer of Groople.com, the leading group travel booking website since November 2005. Mr. Stacy brings 15 years of experience to Groople, including successfully building and growing some of the top online travel brands. Prior to joining Groople in November 2005, Mr. Stacy was president of Cheaptickets.com, a leading online travel website owned by Cendant. While at Cheaptickets, Mr. Stacy developed a new organization and improved the technology and customer experience, leading to historically high conversion rates. He effectively cut costs and launched a new marketing campaign, bringing Cheaptickets to profitability for the first time, earning the website the accolade of "Fastest growing online travel site" in 2004. Based in Denver Colorado, he holds a bachelor's degree from St. John's University and an M.B.A. from Pepperdine University.

Mr. Stacy can be contacted at 303-483-9006 or mikestacy@groople.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.