Editorial Board   Guest Author

Mr. LeBlanc

Brad LeBlanc

Senior Vice President & Chief Development Officer, Best Western Hotels & Resorts

In 2019, Brad LeBlanc joined the executive team for Best Western® Hotels & Resorts as Senior Vice President & Chief Development Officer.

Mr. LeBlanc reports directly to David Kong, President and CEO of Best Western Hotels & Resorts, leading sales and development efforts for North American expansion of the Best Western core brands, Sure Stay Collection® by Best Western, Executive Residency by Best Western®, VIb®, GLo®, Aiden® by Best Western, Sadie® by Best Western, BW Premier Collection® by Best Western, and BW Signature Collection® by Best Western.

In recent years, Best Western Hotels & Resorts has transformed into a modern and innovative global hospitality powerhouse with 16 distinctive brands in key markets across the world. Now boasting more than 4,500 properties in nearly 100 countries and territories worldwide, the company offers hotel solutions to suit guest and developer needs in every chain scale segment, from economy to luxury.

As Senior Vice President and Chief Development Officer, Mr. LeBlanc drives the growth of Best Western in North America across the company's diverse portfolio of brands.

An industry veteran with 30 years' experience in hospitality, Mr. LeBlanc joined Best Western's executive team. Most recently, he served as Senior Vice President of Franchise & Partner Development with Serendipity Labs, in the new shared workspace "Coworking" office segment with a network of hospitality-focused workspaces meeting demand for an expanding mobile workforce.

Prior to that Mr. LeBlanc successfully built multiple lodging brands across North America in his position as Vice President of Development for Choice Hotels and U.S. Franchise Systems.

Please visit http://www.bestwestern.com/en_US.html for more information.

Mr. LeBlanc can be contacted at +1 813-335-2800 or brad.leblanc@bestwestern.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.