Editorial Board   Guest Author

Mr. LeBlanc

Brad LeBlanc

Senior Vice President & Chief Development Officer, Best Western Hotels & Resorts

In 2019, Brad LeBlanc joined the executive team for Best Western® Hotels & Resorts as Senior Vice President & Chief Development Officer.

Mr. LeBlanc reports directly to David Kong, President and CEO of Best Western Hotels & Resorts, leading sales and development efforts for North American expansion of the Best Western core brands, Sure Stay Collection® by Best Western, Executive Residency by Best Western®, VIb®, GLo®, Aiden® by Best Western, Sadie® by Best Western, BW Premier Collection® by Best Western, and BW Signature Collection® by Best Western.

In recent years, Best Western Hotels & Resorts has transformed into a modern and innovative global hospitality powerhouse with 16 distinctive brands in key markets across the world. Now boasting more than 4,500 properties in nearly 100 countries and territories worldwide, the company offers hotel solutions to suit guest and developer needs in every chain scale segment, from economy to luxury.

As Senior Vice President and Chief Development Officer, Mr. LeBlanc drives the growth of Best Western in North America across the company's diverse portfolio of brands.

An industry veteran with 30 years' experience in hospitality, Mr. LeBlanc joined Best Western's executive team. Most recently, he served as Senior Vice President of Franchise & Partner Development with Serendipity Labs, in the new shared workspace "Coworking" office segment with a network of hospitality-focused workspaces meeting demand for an expanding mobile workforce.

Prior to that Mr. LeBlanc successfully built multiple lodging brands across North America in his position as Vice President of Development for Choice Hotels and U.S. Franchise Systems.

Please visit http://www.bestwestern.com/en_US.html for more information.

Mr. LeBlanc can be contacted at +1 813-335-2800 or brad.leblanc@bestwestern.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.