Editorial Board   Guest Author

Mr. Melodia

Mark Melodia

Partner - Data Strategy, Security & Privacy, Holland & Knight

Mark S. Melodia is a privacy, data security and consumer class action defense lawyer in Holland & Knight's New York office and serves as the head of the firm's Data Strategy, Security & Privacy Team.

Mr. Melodia has defended more than 85 putative class actions - including as lead defense counsel in multiple multidistrict litigations (MDLs) - arising from alleged consumer privacy violations, data incidents and allegations of data misuse. He has represented a major toy company on a variety of privacy and consumer protection issues, including the defense of digital products for younger children and in a COPPA investigation before the Office of the New York Attorney General.

Mr. Melodia is currently defending a global manufacturer of smart household devices against a putative class action arising from the alleged improper and undisclosed collection, storage, use and sale of private consumer information. He routinely represents clients responding to government privacy investigations before the Federal Trade Commission (FTC), state attorneys general and the U.S. Department of Justice (DOJ). He has also guided clients in a wide range of industries through several hundred data incidents over the past dozen years.

Mr. Melodia advises clients on their obligations and helps them operationalize the requirements of the General Data Protection Regulation (GDPR) as well as federal and state laws in the U.S. He consults with boards, executive teams and insurance carriers on these issues.

Mr. Melodia is advising clients - including a global consumer products company and several e-commerce platforms - on the impact of the California Consumer Privacy Act (CCPA) on business operations and product offerings.

Please visit http://www.hklaw.com for more information.

Mr. Melodia can be contacted at +1 212-516-3583 or mark.melodia@hklaw.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.