Editorial Board   Guest Author

Mr. Melodia

Mark Melodia

Partner - Data Strategy, Security & Privacy, Holland & Knight

Mark S. Melodia is a privacy, data security and consumer class action defense lawyer in Holland & Knight's New York office and serves as the head of the firm's Data Strategy, Security & Privacy Team.

Mr. Melodia has defended more than 85 putative class actions - including as lead defense counsel in multiple multidistrict litigations (MDLs) - arising from alleged consumer privacy violations, data incidents and allegations of data misuse. He has represented a major toy company on a variety of privacy and consumer protection issues, including the defense of digital products for younger children and in a COPPA investigation before the Office of the New York Attorney General.

Mr. Melodia is currently defending a global manufacturer of smart household devices against a putative class action arising from the alleged improper and undisclosed collection, storage, use and sale of private consumer information. He routinely represents clients responding to government privacy investigations before the Federal Trade Commission (FTC), state attorneys general and the U.S. Department of Justice (DOJ). He has also guided clients in a wide range of industries through several hundred data incidents over the past dozen years.

Mr. Melodia advises clients on their obligations and helps them operationalize the requirements of the General Data Protection Regulation (GDPR) as well as federal and state laws in the U.S. He consults with boards, executive teams and insurance carriers on these issues.

Mr. Melodia is advising clients - including a global consumer products company and several e-commerce platforms - on the impact of the California Consumer Privacy Act (CCPA) on business operations and product offerings.

Please visit http://www.hklaw.com for more information.

Mr. Melodia can be contacted at +1 212-516-3583 or mark.melodia@hklaw.com

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.