Editorial Board   Guest Author

Mr. Melodia

Mark Melodia

Partner - Data Strategy, Security & Privacy, Holland & Knight

Mark S. Melodia is a privacy, data security and consumer class action defense lawyer in Holland & Knight's New York office and serves as the head of the firm's Data Strategy, Security & Privacy Team.

Mr. Melodia has defended more than 85 putative class actions - including as lead defense counsel in multiple multidistrict litigations (MDLs) - arising from alleged consumer privacy violations, data incidents and allegations of data misuse. He has represented a major toy company on a variety of privacy and consumer protection issues, including the defense of digital products for younger children and in a COPPA investigation before the Office of the New York Attorney General. Mr. Melodia is currently defending a global manufacturer of smart household devices against a putative class action arising from the alleged improper and undisclosed collection, storage, use and sale of private consumer information. He routinely represents clients responding to government privacy investigations before the Federal Trade Commission (FTC), state attorneys general and the U.S. Department of Justice (DOJ). He has also guided clients in a wide range of industries through several hundred data incidents over the past dozen years.

Mr. Melodia advises clients on their obligations and helps them operationalize the requirements of the General Data Protection Regulation (GDPR) as well as federal and state laws in the U.S. He consults with boards, executive teams and insurance carriers on these issues. Mr. Melodia is advising clients - including a global consumer products company and several e-commerce platforms - on the impact of the California Consumer Privacy Act (CCPA) on business operations and product offerings.

Please visit http://www.hklaw.com for more information.

Mr. Melodia can be contacted at +1 212-516-3583 or mark.melodia@hklaw.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.