Editorial Board   Guest Author

Mr. Melodia

Mark Melodia

Partner - Data Strategy, Security & Privacy, Holland & Knight

Mark S. Melodia is a privacy, data security and consumer class action defense lawyer in Holland & Knight's New York office and serves as the head of the firm's Data Strategy, Security & Privacy Team.

Mr. Melodia has defended more than 85 putative class actions - including as lead defense counsel in multiple multidistrict litigations (MDLs) - arising from alleged consumer privacy violations, data incidents and allegations of data misuse. He has represented a major toy company on a variety of privacy and consumer protection issues, including the defense of digital products for younger children and in a COPPA investigation before the Office of the New York Attorney General.

Mr. Melodia is currently defending a global manufacturer of smart household devices against a putative class action arising from the alleged improper and undisclosed collection, storage, use and sale of private consumer information. He routinely represents clients responding to government privacy investigations before the Federal Trade Commission (FTC), state attorneys general and the U.S. Department of Justice (DOJ). He has also guided clients in a wide range of industries through several hundred data incidents over the past dozen years.

Mr. Melodia advises clients on their obligations and helps them operationalize the requirements of the General Data Protection Regulation (GDPR) as well as federal and state laws in the U.S. He consults with boards, executive teams and insurance carriers on these issues.

Mr. Melodia is advising clients - including a global consumer products company and several e-commerce platforms - on the impact of the California Consumer Privacy Act (CCPA) on business operations and product offerings.

Please visit http://www.hklaw.com for more information.

Mr. Melodia can be contacted at +1 212-516-3583 or mark.melodia@hklaw.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.