Editorial Board   Guest Author

Mr. Kavanagh

Matt Kavanagh

Senior Project Manager, JN+A

Matthew Kavanagh is Senior Project Manager with JN+A. He has more than fifteen years of professional architectural experience, with extensive experience in the hospitality industry.

Mr. Kavanagh has been with JN+A for eleven years where he serves as an architectural project lead and has participated in all phases of design for ground up, renovated, and repositioned hotels and resorts.

Mr. Kavanagh serves as a main liaison between the Client and the architectural team. He has significant experience in programming and conceptual design, designing over 400 hotels over the last 5 years for several hotel brands. Some of his recent projects include the ground-up Cambria Suites in Phoenix-Desert Ridge, Arizona; The Mayflower Hotel public space renovation in Washington, DC; Hilton Hotel in Christiana, DE; Hampton Inn Logan Airport in Revere, MA; Cambria Suites in Pittsburgh, PA; EVEN Hotel in Norwalk, CT; and the upcoming Cambria Suites in Morristown, NJ.

Prior to joining the JN+A team, he was a Job Captain for a Washington, D.C.-based firm that worked in the hospitality and residential sectors. During this time, he developed a solid foundation in design for the hospitality industry, working extensively with Choice Hotels and Cambria Suites on prototype development, local model rooms, and hotel projects. He also helped to commence and found the firm's green initiative.

Mr. Kavanagh's other experience includes design for senior living communities, multi-family projects, residence halls, and commercial projects. Mr. Kavanagh earned his Bachelor of Science and Masters of Architecture degrees at The Catholic University of America and is a LEED Accredited Professional.

Please visit http://www.nehmer.com for more information.

Mr. Kavanagh can be contacted at +1 301-670-1635 or mkavanagh@nehmer.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.