Editorial Board   Guest Author

Ms. Blotter

Jessica Blotter

CEO & Co-Founder Kind Traveler, Kind Traveler

Jessica Blotter is CEO & Co-Founder of Kind Traveler, a speaker, and a journalist. The moment she discovered the love of travel can't be separated from the state of the world after witnessing devastating poverty on a trip to Belize, she wondered how the $7-trillion travel industry could be harnessed to benefit local communities, the environment, and animals.

This experience led Ms. Blotter and her co-founder to harness their entrepreneurial backgrounds to launch KindTraveler.com, a social enterprise that's the first socially-conscious Give + Get hotel booking and responsible travel education platform empowering travelers to positively impact the destinations they visit. As of 2019, Kind Traveler represents 100+ hotels and 60+ charities in 15 countries.

Ms. Blotter has been featured in more than 300 news outlets including The New York Times, Forbes, Conde Nast Traveler, and Travel + Leisure. As a speaker, she delivered a TEDx salon talk 'The Future of Travel: Purpose is King,' was a 2019 finalist in the UNWTO Travel Tech Adventure Pitch Competition in Chile, and delivered the 2019 keynote speech for Tahoe Chamber's Annual Summit on Responsible Tourism.

Ms. Blotter is the recipient of the '2017 Rising Star in Travel & Tourism' by WITTI (Women in Travel & Tourism International) and is a member of the Forbes Los Angeles Business Council. She started her career as an earth science educator teaching 130 underserved students each day at UCSD's Preuss School and holds a M.A. in Education from Ottawa University and a B.S. in Biology from Arizona State University.

Please visit http://www.kindtraveler.com for more information.

Ms. Blotter can be contacted at +1 310-873-3294 or jblotter@kindtraveler.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.