Editorial Board   Guest Author

Ms. Blotter

Jessica Blotter

CEO & Co-Founder Kind Traveler, Kind Traveler

Jessica Blotter is CEO & Co-Founder of Kind Traveler, a speaker, and a journalist. The moment she discovered the love of travel can't be separated from the state of the world after witnessing devastating poverty on a trip to Belize, she wondered how the $7-trillion travel industry could be harnessed to benefit local communities, the environment, and animals.

This experience led Ms. Blotter and her co-founder to harness their entrepreneurial backgrounds to launch KindTraveler.com, a social enterprise that's the first socially-conscious Give + Get hotel booking and responsible travel education platform empowering travelers to positively impact the destinations they visit. As of 2019, Kind Traveler represents 100+ hotels and 60+ charities in 15 countries.

Ms. Blotter has been featured in more than 300 news outlets including The New York Times, Forbes, Conde Nast Traveler, and Travel + Leisure. As a speaker, she delivered a TEDx salon talk 'The Future of Travel: Purpose is King,' was a 2019 finalist in the UNWTO Travel Tech Adventure Pitch Competition in Chile, and delivered the 2019 keynote speech for Tahoe Chamber's Annual Summit on Responsible Tourism.

Ms. Blotter is the recipient of the '2017 Rising Star in Travel & Tourism' by WITTI (Women in Travel & Tourism International) and is a member of the Forbes Los Angeles Business Council. She started her career as an earth science educator teaching 130 underserved students each day at UCSD's Preuss School and holds a M.A. in Education from Ottawa University and a B.S. in Biology from Arizona State University.

Please visit http://www.kindtraveler.com for more information.

Ms. Blotter can be contacted at +1 310-873-3294 or jblotter@kindtraveler.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.