Editorial Board   Guest Author

Mr. Hugh

Phil Hugh

Chief Development Officer, Red Roof

Phil Hugh brings almost 25 years of experience in the hospitality industry to the position. Previously he was Executive Vice President, Worldwide Franchise Sales, Realogy Franchise Group in Parsippany, New Jersey.

Mr. Hugh graduated from Allegheny College and has had a series of notable industry leadership roles throughout his career. Prior to his role as Executive Vice President, Worldwide Franchise Sales with Realogy Franchise Group, he led strategic development as President and Chief Executive Officer of Development Opportunity Corporation where he was responsible for daily operations, acquisitions and new development for hotel, commercial and mixed-use facilities.

Mr. Hugh also held senior roles with Cendant Corporation and HFS, serving as Senior Vice President, North American Development, Wingate Inns International, and Regional Vice President with Coldwell Banker Franchise Development, respectively.

Mr. Hugh is now the Chief Development Officer at Red Roof, an award-winning leader in the lodging industry with franchises, corporate managed and corporate owned properties, recognized for creating the innovative Upscale Economy® segment serving millions of guests each year.

With coast-to-coast locations, Red Roof has over 600 properties in the U.S. and has expanded internationally to Brazil, Canada and Japan. Whether business or leisure, short trips or extended stays, in the hearts of cities or on the road, Red Roof has a property for every traveler, delivering an enhanced experience at a value price.

Mr. Hugh has joined a team that has a simple top priority: Provide true value to our guests and franchises without sacrificing quality. As veterans of the hotel and hospitality industries, our experience ensures Red Roof is consistently focused on the success of each and every property.

Please visit http://www.redroof.com/ for more information.

Mr. Hugh can be contacted at +1 305-443-5454 or phugh@redroof.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.