Editorial Board   Guest Author

Mr. Hugh

Phil Hugh

Chief Development Officer, Red Roof

Phil Hugh brings almost 25 years of experience in the hospitality industry to the position. Previously he was Executive Vice President, Worldwide Franchise Sales, Realogy Franchise Group in Parsippany, New Jersey.

Mr. Hugh graduated from Allegheny College and has had a series of notable industry leadership roles throughout his career. Prior to his role as Executive Vice President, Worldwide Franchise Sales with Realogy Franchise Group, he led strategic development as President and Chief Executive Officer of Development Opportunity Corporation where he was responsible for daily operations, acquisitions and new development for hotel, commercial and mixed-use facilities.

Mr. Hugh also held senior roles with Cendant Corporation and HFS, serving as Senior Vice President, North American Development, Wingate Inns International, and Regional Vice President with Coldwell Banker Franchise Development, respectively.

Mr. Hugh is now the Chief Development Officer at Red Roof, an award-winning leader in the lodging industry with franchises, corporate managed and corporate owned properties, recognized for creating the innovative Upscale Economy® segment serving millions of guests each year.

With coast-to-coast locations, Red Roof has over 600 properties in the U.S. and has expanded internationally to Brazil, Canada and Japan. Whether business or leisure, short trips or extended stays, in the hearts of cities or on the road, Red Roof has a property for every traveler, delivering an enhanced experience at a value price.

Mr. Hugh has joined a team that has a simple top priority: Provide true value to our guests and franchises without sacrificing quality. As veterans of the hotel and hospitality industries, our experience ensures Red Roof is consistently focused on the success of each and every property.

Please visit http://www.redroof.com/ for more information.

Mr. Hugh can be contacted at +1 305-443-5454 or phugh@redroof.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.