Editorial Board   Guest Author

Mr. Hugh

Phil Hugh

Chief Development Officer, Red Roof

Phil Hugh brings almost 25 years of experience in the hospitality industry to the position. Previously he was Executive Vice President, Worldwide Franchise Sales, Realogy Franchise Group in Parsippany, New Jersey.

Mr. Hugh graduated from Allegheny College and has had a series of notable industry leadership roles throughout his career. Prior to his role as Executive Vice President, Worldwide Franchise Sales with Realogy Franchise Group, he led strategic development as President and Chief Executive Officer of Development Opportunity Corporation where he was responsible for daily operations, acquisitions and new development for hotel, commercial and mixed-use facilities.

Mr. Hugh also held senior roles with Cendant Corporation and HFS, serving as Senior Vice President, North American Development, Wingate Inns International, and Regional Vice President with Coldwell Banker Franchise Development, respectively.

Mr. Hugh is now the Chief Development Officer at Red Roof, an award-winning leader in the lodging industry with franchises, corporate managed and corporate owned properties, recognized for creating the innovative Upscale Economy® segment serving millions of guests each year.

With coast-to-coast locations, Red Roof has over 600 properties in the U.S. and has expanded internationally to Brazil, Canada and Japan. Whether business or leisure, short trips or extended stays, in the hearts of cities or on the road, Red Roof has a property for every traveler, delivering an enhanced experience at a value price.

Mr. Hugh has joined a team that has a simple top priority: Provide true value to our guests and franchises without sacrificing quality. As veterans of the hotel and hospitality industries, our experience ensures Red Roof is consistently focused on the success of each and every property.

Please visit http://www.redroof.com/ for more information.

Mr. Hugh can be contacted at +1 305-443-5454 or phugh@redroof.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.