Editorial Board   Guest Author

Ms. Rollins

Kari Rollins

Managing Partner, Sheppard Mullin Richter & Hampton,

Kari M. Rollins is the Managing Partner of the New York office of Sheppard Mullin Richter & Hampton, and a partner in the firm's intellectual property practice group. Ms. Rollins focuses her practice on data privacy and data security, and complex commercial litigation matters.

Ms. Rollins offers her clients the continuity of assistance during all three critical stages of the data privacy/data security lifecycle: (1) data privacy and security preparedness and compliance (the before), (2) data breach investigation, response, and notice (the during), and (3) data privacy litigation and regulatory enforcement (the after).

In the context of the ever-changing and patchwork federal and state regulatory landscape, Ms. Rollins serves as trusted advisor to her clients, bringing a focused, strategic approach to complex, myriad data security and litigation matters alike.

Ms. Rollins has successfully represented clients the financial services, audit and accounting, retail and fashion, food services, hospitality, manufacturing, and technology industries before state and federal courts, as well as in front of state attorneys general, federal regulators, and U.S. and international commercial arbitration forums.

Recently, Ms. Rollins was named by The Legal 500 as one of the Next Generation Leading Lawyers in data privacy and data protection, and named to Cybersecurity Docket's 2019 Incident Response 30, which recognizes 30 of the best and brightest data breach response lawyers in the business. In 2018, Global Data Review's named Ms. Rollins as one of their top "40 under 40" in data privacy globally.

Please visit http://www.sheppardmullin.com for more information.

Ms. Rollins can be contacted at +1 212-634-3077 or krollins@sheppardmullin.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.