Editorial Board   Guest Author

Ms. Rollins

Kari Rollins

Managing Partner, Sheppard Mullin Richter & Hampton,

Kari M. Rollins is the Managing Partner of the New York office of Sheppard Mullin Richter & Hampton, and a partner in the firm's intellectual property practice group. Ms. Rollins focuses her practice on data privacy and data security, and complex commercial litigation matters.

Ms. Rollins offers her clients the continuity of assistance during all three critical stages of the data privacy/data security lifecycle: (1) data privacy and security preparedness and compliance (the before), (2) data breach investigation, response, and notice (the during), and (3) data privacy litigation and regulatory enforcement (the after).

In the context of the ever-changing and patchwork federal and state regulatory landscape, Ms. Rollins serves as trusted advisor to her clients, bringing a focused, strategic approach to complex, myriad data security and litigation matters alike.

Ms. Rollins has successfully represented clients the financial services, audit and accounting, retail and fashion, food services, hospitality, manufacturing, and technology industries before state and federal courts, as well as in front of state attorneys general, federal regulators, and U.S. and international commercial arbitration forums.

Recently, Ms. Rollins was named by The Legal 500 as one of the Next Generation Leading Lawyers in data privacy and data protection, and named to Cybersecurity Docket's 2019 Incident Response 30, which recognizes 30 of the best and brightest data breach response lawyers in the business. In 2018, Global Data Review's named Ms. Rollins as one of their top "40 under 40" in data privacy globally.

Please visit http://www.sheppardmullin.com for more information.

Ms. Rollins can be contacted at +1 212-634-3077 or krollins@sheppardmullin.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.