Editorial Board   Guest Author

Mr. Crabiel

Jeff Crabiel

General Manager, The Westin Nashille

Jeff Crabiel is the appointed General Manager of The Westin Nashville, located in the city's downtown, in May of 2019. In his role as General Manager of the property, including Rhapsody Spa and the two Food & Beverage outlets, Decker & Dyer and L27, Mr. Crabiel oversees The Westin Nashville's continued operational successes, while maintaining the Westin brand's luxury standards.

Mr. Crabiel is admired by many colleagues and armed with a unique blend of hospitality management experience and endearing leadership. He has his finger on the pulse of hospitality trends and is constantly pushing staff to integrate these into programs. He brings over ten years of experience in the hotel and luxury resort industry to his relatively new position as General Manager.

Before his appointment, Mr. Crabiel served as the Director of Rooms and Executive Assistant Manager, previously spearheading The Westin Nashville's migration into the Marriott portfolio.

Prior to his employment with the property, Mr. Crabiel worked as Director of Rooms at Hilton Nashville Downtown. Here, he excelled to that position after serving just one year as the Front Office Manager and was awarded the Hilton Award of Excellence for setting a new record in guest satisfaction scores, which were the highest in property history.

Additionally, prior to moving to Nashville, Mr. Crabiel worked as the Front Office Manager at the Hilton Parc Soleil, the Front Office Supervisor at Sheraton Vistana Villages, both in Orland, Florida, and the General Manager of Operations at Lees Inn and Suites.

Please visit http://www.thewestinnashville.com for more information.

Linkedin Profile: https://www.linkedin.com/in/jcrabiel

Mr. Crabiel can be contacted at +1 629-800-5049 or jeff.crabiel@westinnashville.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.