Editorial Board   Guest Author

Mr. Crabiel

Jeff Crabiel

General Manager, The Westin Nashille

Jeff Crabiel is the appointed General Manager of The Westin Nashville, located in the city's downtown, in May of 2019. In his role as General Manager of the property, including Rhapsody Spa and the two Food & Beverage outlets, Decker & Dyer and L27, Mr. Crabiel oversees The Westin Nashville's continued operational successes, while maintaining the Westin brand's luxury standards.

Mr. Crabiel is admired by many colleagues and armed with a unique blend of hospitality management experience and endearing leadership. He has his finger on the pulse of hospitality trends and is constantly pushing staff to integrate these into programs. He brings over ten years of experience in the hotel and luxury resort industry to his relatively new position as General Manager.

Before his appointment, Mr. Crabiel served as the Director of Rooms and Executive Assistant Manager, previously spearheading The Westin Nashville's migration into the Marriott portfolio.

Prior to his employment with the property, Mr. Crabiel worked as Director of Rooms at Hilton Nashville Downtown. Here, he excelled to that position after serving just one year as the Front Office Manager and was awarded the Hilton Award of Excellence for setting a new record in guest satisfaction scores, which were the highest in property history.

Additionally, prior to moving to Nashville, Mr. Crabiel worked as the Front Office Manager at the Hilton Parc Soleil, the Front Office Supervisor at Sheraton Vistana Villages, both in Orland, Florida, and the General Manager of Operations at Lees Inn and Suites.

Please visit http://www.thewestinnashville.com for more information.

Linkedin Profile: https://www.linkedin.com/in/jcrabiel

Mr. Crabiel can be contacted at +1 629-800-5049 or jeff.crabiel@westinnashville.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.