Editorial Board   Guest Author

Ms. Barragate

Susie Barragate

President & CEO, Vocational Guidance Services

Susie Barragate was appointed as the President & CEO of Vocational Guidance Services (VGS), an Ohio provider of personalized vocational training to individuals with disabilities or other barriers to employment, in September 2018. She has served with VGS for more than 22 years, joining the organization in 1996 as the Human Resources Coordinator and in 1999 becoming the agency's Human Resources Director.

In 2012, Ms. Barragate was asked to take responsibility for the vocational rehabilitation services at VGS' Elyria facility in addition to her supervision of VGS' HR and Intake Departments. In 2014, she became Vice President of Human Resources and Lorain County Rehabilitation Services.

In addition to processing payroll for four distinct corporations and over 1,000 employees, under Ms. Barragate's leadership VGS' Human Resources Department was responsible for guiding and directing agency personnel policies and practices, while the Intake Department oversaw all the open and closed case files for program participants, while also processing referrals for services to participants.

The Lorain County Rehabilitation Services included a program with the Lorain County Department of Jobs and Family Services, as well as Placement Services, Clerical Training, and Work Adjustment.

Ms. Barragate graduated from the University of Cincinnati with a Bachelor of Arts degree with a concentration in personnel and industrial relations. In 2013, she was awarded the Innovation Award for Strategic Alignment by ERC and CSHRM's HR Awards, and was named as an Archer Award finalist for HR Executive of the Year by Crain's Cleveland Business in 2014. Ms. Barragate is a graduate of the Cleveland Leadership Center's Bridge Builders Class of 2013.

Please visit http://www.vgsjob.org for more information.

Ms. Barragate can be contacted at +1 216-431-7800 or SusieBarragate@vgsjob.org

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.