Editorial Board   Guest Author

Ms. Gill

Karine Gill

Managing Director, KGillAssociates

For over 20 years, Karine Gill has been a retained hospitality executive search consultant providing domestic and international clients in the hotel, cruise, gaming and travel sectors with talent at the mid-management and executive levels across all function areas.

Prior to launching her own firm KGillAssociates, Ms. Gill led the hospitality and leisure practice of one of the top global executive search firms and played an active role in over 200 search assignments in the hotel, restaurant, cruise line, gaming travel and timeshare industries. In addition she was an active member of the Human Resources practice of one of the top global executive search firms and played an active role in over 200 search assignments in the hotel, restaurant, cruise line, gaming travel and timeshare industries.

Ms. Gill was an active member of the Human Resources practice and executed a significant number of strategic HR searches across a wide variety of industries

In her current role as Managing Director of KGillassociates, Ms. Gill combines the dedication and personalized service of a boutique agency with access to best practices and resources of a large firm, and has developed a loyal following of clients.

In addition to her search firm, KGillAssociates, Ms. Gill is an Academic and Career Advisor at the College of Hospitality and Tourism Leadership at the University of South Florida Sarasota Manatee. A native of Antwerp, Belgium, she graduated from the University of Louvain with a Masters in Applied Economics.

Having lived in nine cities on four continents during her career, Ms. Gill speaks Dutch, English, French and Spanish. She is an active consulting member of Cayuga Hospitality Consultants, and The International Network of Hospitality Consulting Professionals.

Please visit http://www.kgillassociates.com/ for more information.

Linkedin Profile: www.linkedin.com/in/karine-gill-485299a/

Ms. Gill can be contacted at +1 305-608-8591 or Karine@KGillassociates

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.